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Exset bv promotes Andrew Pons as global director of sales and marketing
MUMBAI: Netherlands-based Exset BV pioneer of pay-TV ecosystems for emerging markets and a leading provider of CAS, middleware and VAS solutions has announced the promotion of Andrew Pons to the post of Global Director of Sales and Marketing. . Mr. Pons will be based out of London and will be reporting to CEO’s office in Netherlands
Andrew Pons has been with Exset for nearly two years and witnessed the company getting itself established with its ground-breaking Digital Monetization System (DMS) across emerging markets. His new role will help push the Company across its next growth phase as its DMS and CAS solutions continue to be deployed across Asia, the Indian Subcontinent, Africa and Eastern Europe.
“We’re delighted that Andrew has been promoted to this new role within our team. With his wealth of experience across the markets Exset operates in, we are sure that he is the right person to help drive Exset forward , ” said Mr. Alex Borland, Chief Executive Officer, Exset BV.
“Being appointed as a Global Director of Sales and Marketing is a great opportunity for me. Exset is a dynamically thinking company with its unique and award winning solution – DMS. Exset is already active in India and across Africa with 2014 looking very exciting for us. I am sure that I will add more success stories across the geographies we are working in”, said Andrew Pons, Global Director of Sales and Marketing, Exset BV.
Mr. Pons has many years’ experience in the television business and previously he was working as Director of International Marketing with Pace. He has also worked as Director of Sales and Marketing at SysMedia & Electronic Farm and Sales Director at Harris.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
