DTH
Euroconsult presents premier report on India Satcom Value Chain & Markets
MUMBAI: According to Euroconsult’s newly released report, “India Satcom Markets 2014”, India’s satellite communication sector has experienced significant growth over the past five years driven by explosive demand from platforms and growing telecommunication needs in the country. The satcom value chain is strongly influenced by the Indian Space and Research Organization (ISRO) that is present all along the satcom value chain including for satellite manufacturing, launch, satellite operations, regulations and partially for services.
On the manufacturing level, roughly half of the country’s satellite manufacturing sector spending is currently dedicated to developing communications satellites. “While ISRO dominates the satcom manufacturing landscape, outsourcing to foreign and national companies will continue to provide growth opportunities for a number of players with hundreds of millions of dollars to be outsourced from 2013-2021,” said Deepu Krishnan, Senior Consultant at Euroconsult.
Satellite capacity demand from DTH broadcasting grew at a CAGR of over 7% from 2008-2013, now representing 32% of the country’s total commercial satellite capacity usage. TV distribution services to cable operators and VSAT enterprise networks have equally seen growing demand in recent years, leading to an increasing number of players now operating in the country’s teleport and VSAT service market. In particular the cellular backhaul market has begun to see strong take-up in India with the arrival of HTS systems such as IpStar, but also government backed networks connecting schools, remote villages, etc., are currently growing with increasing capacity needs. Alongside satellite services, the annual satellite ground equipment market has also seen growth, generating $40 million in equipment revenue in 2012, dominated by international ground terminal manufacturers.
While domestic operator ISRO/Antrix enjoys significant regulatory advantages in the market, only a proportion of the commercial demand for satellite capacity is being met by domestic capacity today, with the majority being provided by foreign satellite operators. Regulatory barriers and capacity supply constraints still challenge market growth.
“Changes in the country’s satcom policy, which is expected to be released in 2014, should bring positive changes and contribute to additional growth in satcom markets over the coming years, in particular for services using Ku-band capacity from foreign operators,” said Krishnan. In total, demand for regular C- and Ku-band capacity is expected to grow at 6% p.a. between 2013 and 2023 in addition to new demand for satcom services using HTS systems that should see strong take up towards the end of the decade.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
