GECs
ETC to telecast Baisakhi on 22 April
Anchored by Satinder Satti this night of Baisakhi 2006 had these highlights……
ü To set the right mood of Punjabiyat and Festivities, it began with ceremonial chanting of ‘Shabd’.
ü From there eloquent Satinder Satti took over and introduced singer Gulzaar.
ü Gulzar Singh sang Punjabi popular songs like Rab Toh Mangia Karo, Rut Giddian Di and Munde Nachde Punjabi to set the mood for celebration and festivities.
ü Then came Lakhwinder Wadali on stage to sing and woo the crowd with popular numbers from album Bulla. With dancers doing Bhangra and Gidda Wadali kept the crowd engaged in dancing.
ü His exit brought in singer Humera Channa who sang Pakistani songs to add a new flavor.
ü Ashok Masti came and sang Wah Bhai Wah, Masti HI Masti, Do Ghoont Pee Lene De & Yaari Jaan To Pyari.
ü Satinder Satti then brought popular Punjabi singer Sarabjeet Cheema to entertain the crowd with Sone Di Chiri, Bhangra Mitra Da, Laong Burgiawala, Rangla Punjab and many more songs.
ü Grand Finale was an act by Satinder Satti.
For the ones who could not watch the show Live at Khalsa College, they can catch the telecast of on ETC Music on Saturday April 22, 2006 from _8.00 PM.
“Baisakhi is the festival of joy and prosperity for Indians. Bringing this festival to Mumbai is our endeavor to provide the festivities for Mumbaikars to celebrate,” says Mr Ashis Chakravorty – Business Head for ETC.
Baisakhi event was sponsored by Mirinda, Yamaha, Super Max and Eraser.
We have been bringing Baisakhi to Mumbai very successfully since last two years. Once again ETC has brought this extravaganza to Mumbai. ETC is grateful to its viewers in Mumbai and elsewhere and to its sponsors, who have made it possible for ETC to bring the flavour of Punjab to this great city.
ETC is a music channel with music dominating more than 98% of the programming content. In all India markets, ETC enjoys the largest reach amongst all the music channels. ETC is watched by more then 38 million households.
For more information contact:
Corporate Communication
ETC Networks Ltd
Tel: 022 – 2673 2033-7
Email: corpcomm@entertainmenttv.com
Log on to: www.entertainmenttv.com
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
