News Broadcasting
ET NOW and DuPont to begin ‘The Power of Shunya’ – Season 2
MUMBAI: ET NOW, India’s #1 Stocks and Business News channel, in association with DuPont, the world’s leading science company, is inviting entries for the second season of ‘The Power of Shunya™: Challenge for Zero’. The program willshowcase path breaking revolutionary innovations and marketing strategies by the brightest minds from science, technology and business schools. The first season witnessed some ground breaking innovations and the winners were rewarded with cash prize worth INR 1,000,000 and an all-expense paid experiential trip to the global DuPont headquarters in USA.
‘The Power of Shunya™: Challenge for Zero’ invites students from leading science, engineering and management institutes to develop a science-based innovation and its marketing plan to help India achieve the aspirational goal of Shunyaor zero – a country with zero hunger, zero malnutrition, zero accidents, zero lives lost, zero carbon footprint. The contestants are judged based on their product’s innovation quotient, its functionality, its potential impact and its ability to achieve the Power of Zero.
The call for entries is open for a month,from March 10 to April 10, 2014across collegesin all metros and other cities like Hyderabad, Pune, Ranchi, Anand, Vadodara, Chandigarh and Kozhikode.
The students can register at the kiosk at their colleges where a ‘The Power of Shunya™’ evangelist will guide them through the procedure and answer any queries related to the show. Entries to ‘The Power of Shunya™: Challenge for Zero’ can also be made online by logging on to www.powerofshunya.com.
Students can also attend ‘The Power of Shunya™’ workshop at their respective colleges to understand the features of the show and the participation process.
Entries will be reviewed and anonymously judged by a grand jury panel of scientists, business leaders and scholars. The jurywill shortlist entries that demonstrate outstanding creativity, ingenuity and originality.
Additional information such as entry guidelines, list of jury members, evaluation criteria and award details can be found at www.powerofshunya.com.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
