Press Release
ESPNcricinfo launches its latest campaign ‘SCORES SE LOT MORE’ targeted at the new age discerning cricket fans
With the announcement of IPL 2020 in UAE, cricket fans finally have a reason to rejoice. ESPNcricinfo, the go-to digital destination for all things cricket, joins the celebration with the launch of its latest campaign 'SCORES SE LOT MORE.' The new integrated campaign reinforces ESPNcricinfo's core value proposition of delivering wholesome cricket news and information and compelling match coverage and surround content; all beyond just scores for the fans. The campaign comprises a two-part film series and has been conceptualised by Dentsu India.
With 'SCORES SE LOT MORE,' ESPNcricinfo aims to connect with the ardent fans of the game for whom cricket is more than just a sport, it is a way of life. For these true fans, cricket is in their DNA and part of their identity. It is much more than just the 22 yards or the grit of the players battling it out on the field; it's about getting a ring side view into the game. It can be as basic as the toss, or the pitch report, the team selection, wicket or the shot, turning point in a game, or an in-depth pre and post-analysis of the match.
Commenting on the campaign, Gaurav Thakur, Director of Marketing and Business Development at ESPNcricinfo, says, "At ESPNcricinfo we have always believed in empowering our fans with insight and reasoning. This campaign reinforces our commitment to providing an astute experience for the curious fans who love to immerse themselves in the game irrespective of where they are. These fans want to know more than just the score. They want to understand the 'what, why and how of the game.' For them, an explanation is as important as the information."
Gaurav adds, "I am glad that we partnered with Dentsu India. They understood what we were looking for and created quirky yet sharp films to convey ESPNcricinfo's core value proposition. I am sure the fans will be able to relate to these films."
Talking about the campaign Indrajeet Mookherjee, President, Dentsu India says, "We are delighted to partner with ESPNcricinfo, arguably the last word when it comes to cricket. The communication task was to appeal to a younger audience and use the product strength to create a cool user persona. Young fans want to be knowledgeable but also want to be entertained. Our campaign attempts to make being knowledgeable cool in the garb of irreverence and humor and underline the brand message of separating the score seekers and the true cricket fans."
The two-part film series uses wit and humor to strike a chord with the younger audience of 15-25-year-olds, the target audience for the campaign. The films bring alive two unique offerings of ESPNcricinfo – expert views and in-depth analysis through a situation using two cricket fans – an ESPNcricinfo fan who understands and seeks the finer details of every match, every ball and every run and a non-user. The ESPNcricinfo fan eventually bowls over the non-user with his knowledge and passion.
Krishna Mani, Executive Creative Director, Dentsu India believes, "There are a few times in one's career where you get to work on a product or a brand that you really love – ESPNcricinfo is just one such brand. I have been a big fan of their witty commentary and amazing articles since the platform's inception. The challenge of this project was not coming up with the idea but to stop oneself from writing more and more."
Bali is full of memorable moments, and some of them involve animals. Temple monkeys tug at bags, beach dogs nap near sunbeds, and cats wander into cafés like they own the place. Most interactions are harmless, but a bite or scratch can change the day quickly, because you may need immediate medical care and follow-up treatment. This is where Bali travel insurance becomes more than a box to tick.
In this article, you will explore whether animal bite treatment is insured, the exclusions, and the steps to claim easily in Bali.
Why Animal Bites in Bali Need Special Attention
Bites are not only about the visible wound. Insurers and doctors both treat them as medical events that can pose an infection risk, especially when the bite breaks the skin.
A scratch that looks small in the moment can still lead to:
● A doctor’s examination and wound cleaning
● Medicines and dressings
● Follow-up consultations if the doctor advises observation or further care
From an insurance perspective, this matters because claims are usually assessed on medical necessity and documentation, not on how dramatic the injury appears in a photo.
How International Travel Insurance Looks at an Animal Bite
Most travel policies are built around emergency medical expenses for unexpected illness or accidental injury abroad. A bite or scratch usually fits the accidental injury bucket, but coverage is rarely blanket.
In many plans, the following may be considered if a doctor prescribes them and bills and medical notes support them:
● Consultation and outpatient treatment
● Emergency care and procedures, such as wound dressing or stitches, if clinically required
● Prescribed medicines and investigations
● Hospitalisation if the treating doctor confirms it is needed
Common Reasons Claims Get Reduced or Rejected
This is the part travellers often miss. Insurers usually do not deny claims because an animal was involved. Claims become difficult when the event looks avoidable, the reporting is delayed, or the paperwork is weak.
Avoidable-Risk Situations Insurers Scrutinise
Policies commonly exclude or limit claims linked to unsafe conduct or preventable exposure. For animal bites, scrutiny may increase if the incident appears connected to:
● Provoking, feeding, or trying to handle wild animals
● Ignoring warning signs at tourist spots
● Being intoxicated at the time of the incident
● Activities that a policy lists as excluded or restricted
The takeaway is simple: if your own description sounds like a risky choice rather than a sudden accident, the insurer may challenge it.
Delays, Missing Papers, and Policy Conditions
Even when your incident is genuinely accidental, claims can still stall due to basics such as:
● Not informing the insurer or assistance partner within the required time
● Missing itemised bills, prescriptions, or clinical notes
● No proof of travel dates or passport entry details when requested
● Submitting only pharmacy slips without a doctor’s consultation record
International travel insurance is paperwork-driven. If you document it well, you reduce the chance of avoidable back-and-forth.
What to Do If You Are Bitten or Scratched in Bali
Your health comes first, always. But a few sensible steps can protect your recovery and keep your insurance file clean.
Medical Steps That Help You and Your Claim
Act fast, stay calm, and get proper care before worrying about bills.
● Clean the wound promptly and seek medical care, even if it seems minor
● Follow the doctor’s advice, including follow-ups if recommended
● Avoid self-medicating in place of a clinical assessment, because insurers often ask for a doctor’s report
Claim Notes and Documents to Collect
Keep these handy; they’ll save time and avoid follow-up questions later.
● Doctor’s notes that mention the nature of injury, treatment given, and advised next steps
● Prescriptions and pharmacy invoices
● Itemised hospital or clinic bills
● A brief written note of where and when it happened, while it is still fresh in your mind
Final Word
Animal bites in Bali are not rare, and they are not always dramatic, which is exactly why travellers underestimate them. Many travel policies can cover bite-related medical treatment when it is accidental and medically necessary, but the outcome depends on your policy terms and the quality of your documentation. If you buy cover thoughtfully, keep the assistance number handy, and respond sensibly if an incident happens, you give yourself the best chance of both good medical care and a smoother claim experience.
