Music and Youth
Epic Marketing Promotions for COLORS’ Epic Love Saga
COLORS brings viewers the greatest love story there ever has been: DASTAAN -E-MOHABBAT | SALIM ANARKALIthat is premiering tonight on the channel in the 8.30pm primetime slot. Presented by Dabur Red Paste and powered by MDH Deggi Mirch, the show tells the tale of charming Mughal prince Salim (Shaheer Sheikh) and the mesmerizing rakassaAnarkali (played by Sonarika Bhadoria) who challenged the norm, defied societal class differences and chose to fight for their love.
Its larger than life promos bring alive the Mughal empire with its distinctive culture and unparalleled grandeur. The channel has formulated and executed a 360-degree campaign that positions the show as the magnum opus of all love stories with an innovative and high buzz media outreach across TV, Radio, OOH and Print in key markets.
Highlights of the mass media campaign:
- TV: A massive TV campaign that is panned out across Hindi GECs, Hindi Movies, Hindi Music and the Kids Genre
- Print Campaign: Impactful placement in Top publications in key HSMs across 100 + towns
- OOH: A high impact campaign spread across Mumbai, UP, Madhya Pradesh & Gujarat with a creative approach that highlights the grandeur of the show.
- Radio: A 7 day strategically focused plan that airs spots that express the immortal love story of Salim & Anarkali.
- Cinema: The campaign will have its presence in 200+ screens in Mumbai & Delhi and 2300+ screens across Hindi Speaking Markets.
The channel has furthermore created a huge installation called Imaarat – e – Mohabbat: An epitome of love, this is built in Delhi, that not only amplifies the historical opulence of the Mughal Empire but also is a physical manifestation of true love which propagates the idea that love conquers all odds. This beautiful monument – ‘Just Doesn’t tell the tale of love but will listen to the unheard Dastaan-E-Mohabbat of the TG as well. Through this on-ground activation that is amplified with Big FM across India, we are finding India’s Biggest Daastan-E-Mohobbat in its true sense ‘Live’ on the weekend before the show launch.
Taking over the Mumbai Metro Stations, key locations have been branded and will witness the era come alive with an Anarkali Dance Flash Mob/ Mughal Arch Gates & branding. Tapping an unconventional medium of Traditional Clothing Boutiques, COLORS has also branded boutiques with the show creatives in Delhi. At the India’s biggest women Marathon, Pinkathon at Delhi, 10,000+ women gracefully formed a larger than life flash mob wearing the Anarkali caps, on the specially crafted Qawalli track from the show. The Colors Golden Petal Club will see engagement in 9 key cities across Uttar Pradesh with the leads visiting select venues.
On the digital front, the channel has planned a high buzz activity that caters to over 12 mn + prospective viewers on social media platforms like Facebook & Zapr, a 360-degree tour to bring audiences the spectacular sets, a dedicated Salim Anarkali photo gallery and a motion graphic post.
The eternal profession of love and passion between Salim and Anarkali has been immortalized in history and is now being brought to life with a tightly woven narrative. Produced by Writers’ Galaxy,this magnum opus boasts of an ensemble cast with veteran actor Shahbaz Khanessaying the role of Akhbar, Gurdeep Kohli Punjjplays Jodha and Aruna Iranias Hamida Begum. Much loved television faces like Piyush Sahdev, Tasneem Sheikh and Parvati Sehgalwill also be part of this rebellious love drama.
Watch this epic saga starting October 1st, every Monday to Friday at 8.30pm only on COLORS
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
