News Broadcasting
Economists discuss whether it’s ‘Time to Re-rate India’ on BTVi
MUMBAI: BTVi, India’s premier English business news channel, has unveiled ‘1100 Days of Modi,’ a programming series that will feature various shows and debates with participation from policymakers, corporate behemoths, economists and market experts to take a stock of the government’s performance that are core to the prime minister Narendra Modi delivering on his plan of a New India.
Modi, who stormed into office with a historic mandate, has been an active leader and his decisions need not be assessed in years but days due to his fast decision-making. His strategies aiming to perform, reform and transform have attracted the world toward India.
The first show in this series was ‘Time to Re-rate India’, with Radhika Rao, India economist at DBS, Aditi Nair, principal economist at ICRA, and Sunil Sinha, director at India Ratings, where BTVi questioned the global ratings agencies on why they are deferring an upgrade in India’s credit rating, at a time when the country’s economy stands tall as an oasis of stability in a troubled world.
BTVI executive editor Siddharth Zarabi said, “BTVi is focused on bringing #OpinionsThatCount to news television viewers in India and has consistently taken the lead in offering markets and business-related insightful perspective for our viewers. The latest series will showcase the key policy and economic steps of this government.”
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News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
