News Broadcasting
Discover the change at Effie Awards 2013.
MUMBAI: The Advertising Club invites entries for 2013 EFFIE India Awards. The EFFIE 2013 AWARDS is the premiere and the most coveted showcase for marketing and creative strategies that work. The Award plays a tripartite role of giving unyielding acknowledgement to an agency for showcasing its power to build brands that lead to business, demonstrating the highest level of leadership in brand communication for the clients and most significantly celebrating effective advertising and marketing in India.
While the International EFFIE Awards are hosted every year in New York, since 2001 The Advertising Club has been the Asian partner that has helped to organize the EFFIEs in our part of the world. Incidentally EFFIEs is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.
Says Ajay Kakar, Chairperson – EFFIE 2013 Committee, “Since inception in 2001, we have seen a significant increase in entries from 53 in 2001 to 357 in 2012. Also we have seen a substantial increase in the number of agencies participating and last year 50 agencies participating in EFFIE. This year to further enrich the award and bring greater creative focus to emerging and significant categories, we have introduced a few new categories while redefining a few. I am sure that this will help in recognizing effective work done across many more categories.”
This year in addition to the existing categories some new ones have also been included, to give recognition to their importance and potential.The changes announced in the categories at EFFIEs 2013 are as follows:
Consumer Products category has been divided amongst sub categories of:
• Beverages/Drink
• Confectionary and Food
• Cosmetics & Toiletries, Personal Hygiene.
• Others
Services Category has been redesigned to include:
• Media and Entertainment
• Telecom and Related products
• Financial Services
• Others
Marks the introduction of two new categories:
• Experiential Marketing / Brand Experience
• EFFIE for Good
Also, Corporate Advertising category renamed as Corporate Advertising / Corporate Reputation.
With this, EFFIEs 2013 open the door for all agencies across creative, media, digital and PR to demonstrate the leadership role in more effective brand communication.
• Last date of Entries for EFFIEs Award 2013 : Monday, 25th November, 2013.
• Entries should pertain to work done between 1st July 2012 to 30th June 2013.
• The award ceremony will be held on Wednesday, 15th January 2014, at the Royal Western Turf Club, Enclosure II, Mahalaxmi, Mumbai.
To know more about EFFIE 2013, please visit http://www.theadvertisingclub.net or write to us at adclub@vsnl.com.
News Broadcasting
News18 hosts Tamil Nadu town hall ahead of 2026 polls
MK Stalin headlines ‘Next Big Leap’ event from 10am on 23 February in Chennai with leaders and icons.
MUMBAI: Tamil Nadu’s political pot is simmering and News18’s town hall is stirring it up just in time for the 2026 assembly elections boilover. Set for 23 February from 10am onwards in Chennai, the News18 Network Town Hall gathers heavyweights under the banner ‘The Next Big Leap for Tamil Nadu’ to dissect the state’s political pulse, economic edge, and cultural clout. With the 234-seat assembly contest looming as a fiercely competitive showdown, the event spotlights how Tamil Nadu’s identity-driven politics and engaged voters continue to ripple across national debates.
Chief minister MK Stalin leads the charge with a keynote on the theme, sketching his government’s blueprint for governance, development, and staying power pre-polls. Deputy Chief Minister Udhayanidhi Stalin chimes in on ‘Voices, Vision & Way Forward’, unpacking generational shifts and fresh narratives. From the opposition corner, AIADMK general secretary Edappadi K Palaniswami tackles ‘Baton Change at the Ballot?’, floating alternatives to the status quo.
Economic vibes get a nudge from industries minister TRB Rajaa on ‘Investment Story Intact?’, probing the state’s draw for big bucks. BJP’s K Annamalai dives into ‘People, Trust & Political Ideology’, positioning his party in the Dravidian-dominated turf. IT Minister Palanivel ThiagaRajan explores ‘Code, Capacity & Citizenship’, on tech’s role in citizen-focused services. TVK’s KG Arunraj questions if ‘Winds of Change are Possible’ in this pattern-prone state.
A panel on innovation features IIT Madras director Prof V Kamakoti, M&M’s Velusamy R, and Electronic Industries Association’s Dr Sasikumar Gendham, musing how AI and knowledge hubs are remaking opportunities. AICC’s Praveen Chakravarty weighs ‘Power Sharing vs Principles’, while former Governor Tamilisai Soundararajan joins the fray. Culture gets its due with composer Anirudh Ravichander on ‘Tamil Music for the World’.
CNN-News18, editorial affairs director Rahul Shivshankar noted, “The News18 Network Tamil Nadu Town Hall… reflects our core editorial focus, to capture the political mood of the state and spotlight the ideas that will shape the next phase of governance and growth.”
Network18, CEO of English & business news Smriti Mehra added, “As Tamil Nadu moves closer to a defining electoral moment… we see it as our responsibility to drive informed and meaningful conversations.”
Network18 managing editor for South, Vivek Narayan said, “The News18 Network Townhall in Tamil Nadu is designed as a platform where policy, politics and public interest intersect.”
Backed by associate partners Tata Motors Commercial Vehicles and Reliance Industries, the live event streams on CNN-News18, News18 Tamil, CTV, and Youtube from 10am on 23 February perfect for catching the sparks, even if you’re not knee-deep in Dravidian drama.
