Hindi
“Dekho, Jeeto Aur Jeetao” with Sony Max’s latest initiative with the WTP of Shakuntala Devi
MUMBAI: Shakuntala Devi’s quest for knowledge was unmatched. And so was her love for Mathematics. Sony Max, a premium Hindi movie channel is all set to provide viewers with an opportunity to help someone with the gift of knowledge with a unique campaign titled ‘Dekho, Jeeto aur Jeetao with Shakuntala Devi’ as part of the promotional plan for the world television premiere of Shakuntala Devi this December.
With this activity fans have to click a selfie of themselves while watching the premiere of Shakuntala Devi, post them on Sony Max’s official Facebook page or on their Instagram stories, tagging @SonyMAX using #DekhoJeetoJeetaoContest. For each participant, Sony Max promises to contribute Rs 100 to help those in need by donating tablets and giving children at Salaam Balak Trust (an Indian non-profit and non-governmental organization which provides support for children in street situation) an opportunity to learn and build a bright future. Sony Max urges fans to take this opportunity to help give the gift of knowledge to these deserving children and keep Shakuntala Devi’s legacy of learning alive.
Watch the TVC here- https://www.facebook.com/watch/?v=455275682547998
Sony Max business head Neeraj Vyas said: Sony MAX has always introduced interesting initiatives to keep the audiences engaged, entertained and informed. The latest campaign, “Dekho, Jeeto aur Jeetao with Shakuntala Devi” aims to take the cause of e-learning a notch higher. The story of Shakuntala Devi is a real-life empowering tale about mathematical brilliance and we believe students tend to get inspired by such motivating & gripping stories of great personalities. Therefore, at Sony Max we are thrilled to take this opportunity to support new-age education and make viewers a part of it by donating tablets to the students who are keen to learn.”
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
