GECs
Dance India Dance L’il Masters North America Edition Opens Auditions!
MUMBAI: For the first time in the United States and Canada, Zee TV brings you Dance India Dance L’il Masters in partnership with Arya International. Dancers ages 5-13 can audition in different cities nationwide to compete against the best of the best Little Masters from North America.
There are two ways you can audition in North America. Digital auditions are being accepted via the Zee Dil Se website where you can seamlessly record and upload up to a 2-minute audition video. Submitting audition videos has never been easier! All you have to do is visit www.zeedilse.com/auditions and follow the simple instructions.
Interested contestants can also attend studio auditions that will be held at different participating Arya Dance School Studios across 12 cities. Visit the Arya Dance Academy website for more details: www.aryaintl.com
12 Finalists will be chosen to participate in the Dance India Dance L’il Masters North America Edition Finale on May 30th in New York City.
· Los Angeles, CA: Wednesday, April 30th 5:00pm
· Edison, NJ : Thursday, May 1st 6:00pm
· Manhattan, NY: Friday, May 2nd 5:30pm
· Toronto, Canada: Saturday, May 3rd 11:00am
· Parsippany, NJ: Saturday, May 3rd 5:00pm
· Columbia, MD: Saturday, May 3rd 5:00pm
· Chicago, IL: Saturday, May 3rd 5:30pm
· Fremont, CA: Sunday, May 4th 12:30pm
· Vancouver, Canada: Sunday, May 4th 1:00pm
· Burlington, MA: Sunday, May 4th 2:00pm
· Marietta, GA: Sunday, May 4th 7:00pm
· Dallas, TX: Monday, May 5th 5:30pm
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
