DTH
Da Vinci Learning partners with Airtel Digital TV, Siticable and Digicable
MUMBAI: Da Vinci Learning, the fun edutainment TV channel for the whole family, today announced their partnership with three of the biggest operators in Indian television- Airtel Digital TV- one of India’s leading Direct to Home operators; Siticable and Digicable who are leading MSOs. The partnership is aimed at developing the channels foothold in the Indian television industry prior to its launchlater this year, and to give Indian viewers an opportunity to sample Da Vinci Learning’s rich content portfolio.Da Vinci Learning, which is targeted at 4-14 year olds and their parents, is known for turning TV watching from passive observation into a meaningful and fun experience, helping children develop various skills early-on, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together.
To showcase the channel’s extensive programming, which covers a wide array of topics ranging from physics and chemistry to history and nature, Da Vinci Learning has struck a Video on demand deal with Airtel Digital TV. As part of the deal, Da Vinci will provide 150 hours of content to Airtel Digital TV, which will be available in the kids section of their VODVOD service. With Siticable, the channel will receivea 6 month branded block while with DigiCable the channel will have a 12 month branded block. With Airtel Digital TV and Siti Cable, the channel will showcase programs like Kid Detectives and Lab Rats Challenge, while with Digicable the channel will present shows such as Logo Animation and Indent Kid amongst others.
Speaking on the occasion, Mohit Anand, Managing Director-India, Da Vinci Learning said “We are very excited to work with this prestigious group of partners as each of them is committed towards using new technologies to improve communications to and between kids. For us, this is a great platform to showcase the interesting and interactive programming that we have to offer to the Indian audience. We are positive that these associations will enable the Indian viewers to be part of a meaningful and fun learning experience focused on educational shows and documentaries from around the world.”
Saurabh Sinha, Chief Producer-Siti Cable said “As a channel partner getting a very good response from the branded block of Da Vinci Learning. The audience is conceiving it as ‘Education with entertainment’, programme like, Kid Detectives – (easily detailed about forensic science with entertainment), Little Einstein- (One can easily understand about Einstein theories) etc. Siti channel being channel partner with DaVinci’s has definitely helped us in garnering better audience base.”
Mr. Narinderpal Singh – Senior Vice President – Broadcaster Relations believes“Digicable, which has been at the forefront of introducing many new innovations in Digital cable Television, is now pleased to inform that we are ready to offer our discerning subscribers the Best of International Edutainment thru its association with the DaVinci Channel.”
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
