Applications
Cricket tweets on Cricbuzz
MUMBAI: Cricbuzz, a Cricket app, has now partnered with Twitter, the social soundtrack for cricket fans across the world, to create a whole new experience of following a live match. With live opinion through Tweets, photographs and videos shared by Twitter users, the new version of Cricbuzz is a treat for cricket fans who can now feel the pulse of every ongoing match. The most popular and relevant Tweets, curated by editors at Cricbuzz.com, will now reach each and every device with the Cricbuzz app.
With a special Twitter Timeline on Cricbuzz, the app followers can now read real time Tweets from Cricket experts, players and fans, to know what the world is talking about with just a few clicks. The thoughts and views of people who share the same passion for the game, can be read and replied to on Cricbuzz, thereby creating a whole new level of user engagement.
The Twitter Timeline in the match centre of the Cricbuzz App allows users to retweet, favourite and reply to Tweets. It even gives the opportunity to interact with people having the same zeal for the game of Cricket anywhere across the world. Cricbuzz’s Twitter Timeline also has hashtag counters indicating the number of people talking about the cricket match. It also gives a fair indication of which team is more popular among the two on the field.
People without data connectivity need not fret. Cricbuzz and Twitter have launched a missed-call service. All that one needs to do is give a missed call to 011 6657 5665, a Cricbuzz dedicated number, and the user will begin to receive four of the best Tweets of the day. This is an exciting service that will ensure that the fans don’t miss out on the best Tweets from Cricbuzz even if they are unable to get online.
Ravi Bhaskaran, Head, Business Development, Twitter India & South Asia, comments, “We are delighted with the way Cricbuzz has used Twitter to deliver a comprehensive Cricket experience for its users across its properties on iOS, Android & web. Supplementing live commentary on Cricbuzz with Tweets is clearly a compelling experience for sports fans. This underlines Twitter’s importance as an indispensable companion to live sport viewing. It also helps highlight how easily Twitter can be used by third party apps & portals to integrate seamlessly within their native product experience.”
Pankaj Chhaparwal, CEO, Cricbuzz.com said, “Cricbuzz is always looking for newer ways to deliver compelling cricket content to its users. A curated timeline of the most interesting and relevant tweets from players, experts and fans alike is an exciting addition which will provide an engaging experience to users while following a live game.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
