News Broadcasting
Comscore Ranking: India Today Group Digital Retains Top Position as the No.1 General News Publisher
India Today Group Digital, the digital arm of the country’s most respected news media conglomerate India Today Group, has been ranked as the top source for general news consumption by Comscore, the industry currency for planning, transacting and evaluating media across platforms. The latest Comscore data of April 2020 endorses the group’s strength as India’s most visited, most engaged and most viewed news group on Mobile. Similarly, the leadership of the group dominates the desktop space with 6.28 Million unique visitors. (Source: Comscore, MMX, Mobile Metrix, App Only, General News, Custom list of original news content creators, April 2020, Unique Visitors, Total Minutes, Total Pages Viewed; India).
The report indicates that over 177 million unique visitors on mobile visited digital properties of the India Today Group. These visitors cover 46% of the total Indian mobile internet users. It clearly states that India Today Group Digital clocked 32% more visitors than its nearest competitor. This is a clear testimony to the trust bestowed by digital users on the India Today Group in these uncertain COVID times. (Source: Comscore, Mobile Metrix, General News, Unique Visitors , April 2020; India)
There is more to the milestones!!
The report highlighted that Aaj Tak, the undisputed leader in Hindi news, is the clear number one source for Hindi News Consumption with over 100 million unique visitors. It clocked 26% more visitors than its nearest competitor. Interestingly, the statistics revealed that the total page views on Aaj Tak were 9 times that of ABP News. (Source: Comscore, Mobile Metrix and MMX, Custom list of Hindi news publishers, Unique Visitors and Total Pages Viewed, April 2020; India).
The same data elucidated that Aaj Tak mobile app had 12.7 Million Unique visitors in April 2020. This is the second time when Aaj Tak app achieved the 10 million monthly unique visitor mark. SimilarWeb Insights App Analysis indicated that it was also the most downloaded news app in India, during this time. Aaj Tak news app has nearly three times the unique visitors as compared to its immediate competitor and higher than combined UVs that of the next top 5 in the line. (Source: SimilarWeb Insights, App Analysis, March & April 20, Total Android Downloads & Comscore, Mobile Metrix, App Only, News & Information(March & April 2020), Custom list of original news content creators, April 2020, Unique Visitors).
The Comscore report further revealed that together India Today Group Digital properties clocked 1.6 billion mobile-web page views, which was 47% more than what the nearest competitor managed to get, during this time. These digital properties clocked a massive total engagement of 2 billion minutes clearly establishing the trust posed by the audiences in the India Today Group, as a trusted source of news. (Source : Comscore, Mobile Metrix, General News, Custom list of original news content creators, Total Minutes and Total Pages Viewed, April’20; India).
Another big highlight of the report is that India Today Group Digital’s total visits have grown by 48% during the COVID19 period (Mar & Apr) as opposed to NDTV, which has witnessed the next highest 26% of growth. The aforementioned is in comparison of India's top 5 News Media groups as per highest unique visitors (Source: Comscore, MMX & Mobile Metrix, News & Information, Top 5 media groups as per highest unique visitors, Total Visits, Jan & Feb vs Mar & Apr 2020).
India Today Group is the first original news content creator that has achieved a milestone with 14 Million mobile app unique visitors. (Source: Comscore, Mobile Metrix, App Only, News & Information, Custom list of original news content creators, April 2020, Unique Visitors)
With a mammoth fan base of 184 million users, India Today Group Digital continues to be the country’s most loved newsgroup on social media making it the first choice across the nation. With a phenomenal editorial strength that follows the gold standard of journalism, India Today Group remains number one in terms of credibility and trust, across all platforms.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
