GECs
Colors partners with vivo as presenting sponsor for Bigg Boss 2019
MUMBAI: COLORS collaborates with the premium global smartphone manufacturer, vivo as the presenting sponsor for Bigg Boss 2019. Produced by Endemol Shine India, the show has attained a cult status over the years and has become one of the sought-after reality shows hosted by actor Salman Khan.
Promising to be packed with utmost thrill and excitement, the new all celebrity season will have many surprise elements that will make it a stellar watch for the audience.
Elaborating on the sponsorship, Viacom18 Head, Network Sales Mahesh Shetty said, “Bigg Boss is one of the largest platforms in the entertainment segment. With every season, the show has set new benchmarks in the television reality space and has become one of the widely viewed shows of the country. The format and content of the show allows us to experiment with brand integrations and associations that reach out to a sizable number of audience across all age groups and it is the only show that cuts across festivities. With its growing success and popularity, more and more brands have come forward to explore innovative customizations and partnerships to deliver their business ambitions. vivo is one of the trusted mobile phone brands with a growing consumer base and we are happy to welcome them on board as the presenting sponsor.”
Talking about the collaboration, vivo India Senior Vice President Jerome Chen said, “We at vivo are constantly looking for innovative ways to connect with our consumers and their interest areas. We always aim to create new and effective marketing platforms that will engage our audiences across the country. We are excited about our partnership with COLORS for Bigg Boss. The show is one of the most popular reality TV shows that brings the diverse audience together with its entertaining content.”
Being the most anticipated and celebrated shows of Indian Television, the upcoming season of Bigg Boss will continue to entertain the audience with high octane drama and action.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
