GECs
COLORS’ new brand film #InsaanHuaUnlock urges people to reflect on their true selves
We all are conditioned to be a part of the ‘hustle culture’ that leaves us with a handful of time to experience the real pleasures of our lives, to spend time with our loved ones or to pursue our passions. But the recent pandemic has taught us to slow down and find simpler ways to live life while putting our vanities on the back burner. It has made us more conscious, compassionate, and empathetic towards others as we embrace the disruptive daily patterns. With a similar grain of thought in mind, COLORS has released its new brand film #InsaanHuaUnllock that asks people to find their missing selves and become more aware of the things that matter the most.
Launched on the heels of its previous film, #JitneDurUtnePass that sent out a message of social distancing, the new brand film takes ahead the conversation and opens with a diary visual revealing human sketches interspersed with a voice-over narrating their pre and post lockdown stories. It elaborates how we have found solace in adversities, unlocked our human side, and are being more appreciative of the essential workers who are tirelessly serving us. It depicts how people who used to be inseparable from their mobile phones are spending quality time with their family, how we are keeping our financial worries aside to help others in the time of need. On the whole, the new daunting reality has turned us into better human beings and that we should continue to do even after we attain normalcy.
Speaking about the campaign, Sapangeet Rajwant, Head- Marketing, and Digital, Hindi Mass Entertainment & Head of Brand Solutions, Viacom 18, said, “It takes a lifetime for people to realise what they have been missing out on and this difficult period has been a blessing in disguise to make us aware of what that matters the most. As a socially conscious brand, COLORS has been effectively putting across the message of safety and solidarity through innovative campaigns and our new brand film #InsaanHuaUnlock is the next step in this direction. With this film, we intend to foster our connection with the viewers by urging them to make the most of the present moment and discover their real selves while being compassionate towards others. It has received a heartening response and we are glad to be able to spread positivity with the new initiative.”
The film so far has clocked 750k+ impressions across COLORS social media platforms.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
