GECs
Colors’ Naagin 5 will premiere on 9 August
MUMBAI: COLORS brings the fifth season of the fantasy fiction franchise Naagin 5. It will be presented by Dabur Amla Hair Oil.An illuminating exploration of the world of Naagin, the series will be fueled by hatred, revenge and unrequited love as the Sarvashresth Adi Naagin will return to avenge her enemies. As the story progresses, she will conclude her epic battle that began centuries ago in Satyug and will fight to fulfill her journey of love. The new season of the show will Hina Khan, Dheeraj Dhoopar, and Mohit Malhotra in the leading roles. Produced by Balaji Telefilms, Naagin 5 will premiere on Sunday 9 August 2020 and will air every Saturday and Sunday at 8:00 pm only on COLORS.
Several years ago, in Satyug, began the tale of the predecessor of the Naagin clan, Sarvashrestha Adi Naagin. She is fiercely in love with Naag Hriday but even before their love story could reach its happy ending, destiny rips them apart. At the same time, Cheel Aakesh obsessively falls for her, but his love remains unrequited and thus begins the tale of love and hatred. While Naagin’s love remains unfulfilled, she swears revenge as her dying wish. In Kalyug, she is reincarnated and this time is determined to fulfill her journey and also avenge the past. Will she be reunited with her love? Or will fate bring another twist to their story? Only time will tell.
Speaking about the launch Viacom18 Hindi mass entertainment and Kids TV network head Nina Elavia Jaipuria said,“At COLORS, we are proud to keep the ball of entertainment rolling and are extremely delighted to be back in full force. On the heels of our latest offerings, Ishq Mein Marjaawan and Khatron Ke Khiladi Made In India, we are excited to launch a brand new season of our most popular and television’s biggest fantasy fiction franchise, Naagin. The aim is to enhance the magical portrayal of Indian folklore and take forward the legacy of extraordinary entertainment with the fifth edition of the show."
Commenting on the concept of the show,Viacom18 CCO Hindi Mass Entertainment Manisha Sharma said,“Season after season, Naagin has fortified its position as one of television’s biggest fantasy fiction franchise with its exceptional storytelling. As the legacy continues, we are delighted to present another historic season of the show featuring the very talented star cast that includes Hina Khan, Dheeraj Dhoopar, and Mohit Malhotra. Naagin 5 will narrate a fascinating tale of love, revenge, and passion and is a visual spectacle with a promising storyline, cutting-edge special effects, and finely etched characters that are sure to enrich viewers’ experience. While strengthening our association with Balaji Telefilms, we are looking forward to embarking on an exciting new journey.”
Elaborating further, Balaji Telefilms producer Ekta Kapoor said, “We set out on this fascinating journey of recreating Naagin folklore five years ago and today, we will turn a new chapter with Naagin 5. It will further the intrigue around the mystical world of Naagin as she returns to reclaim her love and ravage her enemies. Enhancing the mysticism, Naagin 5 will be packed with a myriad of emotions ranging from resentment, hatred, unrequited love to revenge coupled with great visuals and extraordinary cast. I would like to welcome Hina Khan, Dheeraj Dhoopar, and Mohit Malhotra to the Naagin universe and I hope that with our partnership with COLORS, we will create history once again.”
Naagin 5 will be extensively promoted on COLORS and Viacom18 network channels. As a part of the digital promotions, the channel will be unveiling a video of a hand-sketched Naagin Saga coffee table book. Leveraging on Naagin fan clubs, an activity was carried out wherein a mysterious love letter was sent to them on behalf of the Naagin. Each fan club received a piece of the love letter and they were to scout for the remaining pieces to complete the puzzle.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
