GECs
Colors launches Idea presents ‘Khatron Ke Khiladi – The Game’
MUMBAI: Following the successful launch of Idea presents Khatron Ke Khiladi – Darr Ka Blockbuster, COLORS is all set to enhance audience engagement with the launch of Idea presents Khatron Ke Khiladi – The Game. Through this 3D interactive game, COLORS will recreate the Khatron Ke Khiladi experience for the show’s loyal viewers who have been supporting the show since its on-air launch. Idea presents Khatron Ke Khiladi – The Game will be available for free download on the iOS and Android platforms to Indian audiences.
Idea presents Khatron Ke Khiladi – The Game is a reflex-testing challenge addressing the fear of heights amongst players as they balance their avatars on a tight rope above the concrete jungles of South Africa, braving tough conditions like wind force and oscillations. To further engage audiences, the game will feature a special contest wherein the highest scorers will compete to win an iPad Mini.
Speaking about the launch of the game, Vivek Srivastava, Digital Head – COLORS, said, “Digital strategies, today, go beyond the realm of audience outreach through social media platforms and increasingly focus on engaging with them to create a strong brand recall and relationship. We have tasted success when we introduced an interactive 3D mobile game for 24 which was featured as the top game across platforms with over half a million downloads. With the launch of Idea presents Khatron Ke Khiladi – The Game, we are looking forward to bringing the audiences’ biggest fears to their fingertips through a thrilling entertainment experience that is deeply seated in agility and balance.”
Designed by Gameshastra Solutions Pvt. Ltd, Idea presents Khatron Ke Khiladi – The Game is an adventure-based interactive mobile game which allows a player to raise their scores basis the distance they are able to cover while they balance on a tight rope while facing grave weather conditions. Every stage of the game also enables players to earn varied power-ups such as ‘Super Boost’ and ‘Extra Life’ which allows the player to increase their expertise levels within the game. The Game also features some incredible in-app purchases including merchandise such as shoes and track suits for their avatars with the bonus that they earn. During the course of this highly-addictive game, players will be able to gain multiple levels of achievement starting from Baby Steps for the first-time players to Champion, Unstoppable and even Obsessed for more seasoned players. Users can download the Game by sending an sms KKK to 56882* to get the link to download the game or download it from Google play store or Apple Play store.
Commenting on their association with Khatron Ke Khiladi – the Game, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Gaming, on the mobile and digital platform is a key focus area for Idea. The show’s on-air success led us to extend our partnership with the property on the digital medium as well. Idea presents Khatron Ke Khiladi – The Game, fits well in our marketing communication strategy as it offers unique brand integration into the property, and being a digital Game, it offers a thrilling yet entertaining way of reaching out to our online audiences.”
Idea presents Khatron Ke Khiladi – Darr Ka Blockbuster powered by Gionee Smart Phone is the ultimate stunt-based action reality show which has been entertaining audiences for over 3 weeks. The show features celebrity contestants like Gauahar Khan, Kushal Tandon, Mugdha Godse, Dayanand Shetty, Karanvir Bohra, Teejay Sidhu, Nikitin Dheer, Gurmeet Choudary, Debina Bonnerjee, Rajniesh Duggall, Geeta Tandon, Salman Yusuff Khan and Ranveer Shorey who perform daredevil stunts under the expert guidance of action maestro Rohit Shetty.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
