GECs
COLORS associates with Idea and Gionee for “Khatron Ke Khiladi – Darr Ka Blockbuster”
MUMBAI: COLORS’ upcoming show, Khatron Ke Khiladi – Darr Ka Blockbuster is all set to up the ante with thrilling action with action maestro and entertainer Rohit Shetty along with celebrity contestants. COLORS has joined hands with telecom major Idea Cellular and Gionee Smart Phone who have associated with the fifth season of Fear Factor Khatron Ke Khiladi as Presenting Sponsor and Powered by Sponsor respectively.
The adrenalin filled high octane adventure with Rohit Shetty as the stunt architect promises to create an unparalleled viewing experience that will help the sponsors connect with their core target group. The show produced by Endemol India Pvt Ltd is currently being shot in South Africa will hit airwaves in March, 2014.
Commenting on the association, Raj Nayak, CEO – COLORS, said, “Khatron Ke Khiladi, over the past few years, has created a strong brand value in the minds of the audiences who associate the show with unlimited blockbuster action and entertainment. Through innovative integration and branding opportunities, we are looking forward at creating synergies that will mutually benefit us and our sponsors.”
Speaking about their association, Sashi Shankar, CMO – Idea Cellular said, “This is the third season of Khatron Ke Khiladi where we are associating with COLORS as the Presenting Sponsor. The show has garnered high visibility over the seasons and has helped us in creating high recall amongst our target audience. This time around we are looking forward to engage with our consumers through multiple initiatives that will further our brand proposition.”
First time powered by sponsor of Khatron Ke Khiladi Gionee Smartphones India Head, Mr. Arvind. R. Vohra said, “Gionee being a global brand sees Khatron Ke Khiladi as great opportunity to connect with our target audience. This genre is a perfect way to reach out and establish connect with the young and adventurous new generation. Gionee believes in creating a benchmark in innovation with every new offering and KKK is the apt choice to connect with those who too believe in taking greater risks to achieve the best. We have created some very exciting integration in the show and hope that the consumers will enjoy the same”
Additionally Mahindra Scorpio and Amul Macho have come on board as the Associate Sponsor on the Show.
Idea presents Khatron Ke Khiladi – Darr Ka Blockbuster powered by Gionee Smart Phone is a stunt-based action-packed small-screen blockbuster which combines thrill and fear to make for an unparalleled entertainment experience with celebrity contestants who will perform stunts fueled by their inner strength and willpower. With the biggest entertainer of Bollywood Rohit Shetty as the stunt architect the show is being filmed in the scenic locales of South Africa will feature young and talented bollywood actors Mugdha Godse, Nikitin Dheer, Ranvir Shorey, Rajniesh Duggall, Ajaz Khan, television stars Gauahar Khan, Kushal Tandon, Pooja Gor, Dayanand Shetty, cricket commentator Rochelle Maria Rao, choreographer Salman Yusuf Khan, television couples Gurmeet Choudhary and Debina Bonnerjee, Karanveer Bohra and Teejay Sidhu, model-turned-actor Deana Uppal, and Bollywood stuntwoman Geeta Tandon.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
