News Broadcasting
Colgate and IDA announce the Oral Health Month 2013 campaign
Colgate-Palmolive (India) Limited, the market leader in Oral Care, in partnership with the Indian Dental Association (IDA) rolled out the tenth edition of the Oral Health Month (OHM) 2013. Spanning two months – October and November – Oral Health Month 2013 is focused on educating consumers about Oral Care across the country.
In the tenth year of OHM, Kareena Kapoor Khan, Allu Arjun, Shriya Saran and Kajal Agarwal extend their support to the initiative, encouraging families to adopt good oral care regimen. By taking a Healthy Mouth Pledge, all the celebrities are urging people to benefit from the free dental check-up provided during OHM.
Announcing Oral Health Month, Prabha Parameswaran, Managing Director, Colgate-Palmolive (India) Limited, said, “As market leaders in Oral Care, Colgate has always been at the forefront of investing in initiatives that educate consumers on good oral hygiene practices. Oral Health Month is a unique, large scale initiative that reaches out to consumers nationwide. It offers an opportunity to people across the spectrum to avail of free dental check-ups either through free in-clinic visits or via the mobile dental vans that will be travelling to 45 cities covering schools and underprivileged areas as well. In 2013, Colgate aims to reach 5 million consumers. This would not be possible without the unstinting support of our valued partners the Indian Dental Association. ”
Kareena Kapoor Khan – “I am delighted to be a part of Colgate’s Oral Health Month spreading the message of good Oral Care practices. I have taken the Healthy Mouth Pledge to ensure total Oral Care for me and my family.”
In its tenth year, Oral Health Month 2013 will bring together a wide spectrum of awareness-related initiatives to highlight the importance of overall oral health. With an increased participation of over 30,000 IDA affiliated dentists; OHM 2013 aims to reach 5 million consumers across the country. The two-month long awareness drive will cover free in-clinic dental check-ups and mobile dental vans travelling to 45 cities across underprivileged areas covering schools as well. Many such initiatives to engage the consumers will be initiated during OHM 2013.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
