News Broadcasting
CNN launches new Executive Innovator business segment sponsored by panasonic
MUMBAI : CNN International has launched ‘Executive Innovator’, a new on air and online segment which profiles inspiring business leaders who are challenging perceptions, pushing the boundaries and creating fresh ideas. The segment is sponsored by leading electronics manufacturer Panasonic.
‘Executive Innovator’ airs fortnightly during ‘World Business Today’, a round-up of the day’s global business news, marketing trends and economic developments. The launch segment featured Lexus International’s President Kiyotaka Ise explaining why his new luxury stores sell everything but cars.
As well as being seen in millions of home around the globe, ‘Executive Innovator’ will also feature on CNN.com at http://business.blogs.cnn.com.
Vice President of News Advertising Sales for CNN Asia Pacific, William Hsu, commented: “CNN’s core audience are some of the most influential business decision-makers around, so we are delighted to partner with Panasonic to deliver these genuinely inspiring stories to our viewers around the world.”
Groupwide Brand Communication Division General Manager for Panasonic, Senju Kobayashi, commented: “We are pleased to present innovative ideas and thoughts from leading business executives through this partnership with CNN. Panasonic provides business solutions across various fields, and we look forward to learning from the stories that these innovators will share in this series.”
‘Executive Innovator’ airs every second Monday during ‘World Business Today’ at 1830 IST
‘World Business Today’ brings viewers around the world the day’s global business news with a particular focus on international market trends, economic developments, stock market trading, bids and take-overs. It is anchored from the key financial centers of Hong Kong, London and New York
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
