News Broadcasting
CNN-IBN & IBN7 set off on Election Yatra
MUMBAI: As we draw closer to the 16th General Elections, CNN-IBN & IBN7 bring to their viewers a special election based show called ‘Election Yatra’, a unique programme that brings forth the true flavour of elections from Ground Zero.
Fronted by IBN Network’s expert team of anchors and journalists, the show will be a combination of vox pops, walk throughs, chaupals and campaign trails. Throughout the next month and a half, ‘Election Yatra’ will examine the mood of the nation by covering key constituencies in 15 states that will play a major role in government formation. The states to be covered in this unique initiative include Andhra Pradesh, Uttar Pradesh, Delhi, Haryana, West Bengal, Bihar, Gujarat, Maharashtra, Rajasthan, Assam, Odisha, Punjab, Uttarakhand, West Bengal & Karnataka.
Speaking about this new show, Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 & IBN-Lokmat, said, “With the World’s biggest democratic exercise around the corner, we as the leading news network of the country believe in delivering viewer centric content and Election Yatra is a leap in that direction. The show will capture the real picture of all key constituencies across the country and present it to our viewers to help them make the right choices.”
Don’t miss the special show from Monday to Friday @ 8.30 PM on CNN-IBN & 7.30 PM on IBN7.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
