News Broadcasting
CNBC TV18 to exclusively air CEO’s Got Talent
MUMBAI: The month of March has seen a unique property, CEO’s Got Talent emerge under the internationally acclaimed Got Talent franchise, bringing together mavericks of the corporate and entertainment industry on a common platform at a plush hotel in suburban Mumbai. Organized by FremantleMedia India, for the benefit of Genesis Foundation, the gala event witnessed twelve CEOs as they come in the spotlight while showcasing their creative and varied talents. Viewers will be able to get an exclusive glimpse into the fun-fun-filled evening on CNBC TV18 on Saturday, 29th March 2014 at 4:30 PM and Sunday, 30th March 2014 at 5:30 PM.
CEO’s Got Talent was a unique property created by FremantleMedia India. The on-ground event comprised of several acts ranging from classical singing, jive dance moves to playing musical instruments and stand-up comedy. The event was filled with energy and vigor as the top management of India Inc. came together in support of Genesis Foundation. These acts were judged by a distinguished panel of jury members including renowned actor Raveena Tandon, celebrated director-producer Mahesh Bhatt and Raj Nayak, CEO – COLORS.
Upon being declared the winner of CEO’s Got Talent, Atul Khatri, CEO of Kaytek Computer Services Pvt. Ltd. said, “Owing to our hectic routines, we often find it difficult to pursue our passions. CEO’s Got Talent has given us the experience that has been truly enriching and a welcome break from our busy schedules. This feels extremely special because we have come out of the board rooms to showcase our talent and give back to the society by supporting Genesis Foundation.”
Talking about the event, Anupama Mandloi, Managing Director – FremantleMedia India said, “We were very excited to launch such a unique initiative adapted from our global ‘Got Talent’ Franchise. We wish to reach out to the core business leaders of the country with CNBC TV18 as our broadcast partner. This formed a great platform for senior management of the country to showcase their talent outside the corporate board rooms!”
Mr. Krishnadeep Baruah, Senior Marketing Director – BBM (APAC) said, “Setting up BBM Channels through this initiative, we provided leaders of corporate India an opportunity to promote their talent. As part of this format, the CEOs set up their own BBM Channels and therefore had a number of fans following them through their channels page. The number of subscribers on their BBM channel contributed to their overall score. This tool has acted as a rich community-building tool.”
CEO’s Got Talent showcased India Inc.’s leaders in a manner never seen before, even by their peers. Proceeds from the auctioned painting by well-known artist Subra went to Genesis Foundation.
Genesis Foundation provides financial support for life-saving and life-changing medical intervention for critically ill under-privileged children in areas of cancer, cardiac disorder, organ failure, thalassemia and extreme deformities.
Watch out for all this and much more exclusively on CNBC TV18 on Saturday, 29th March 2014 at 4:30 pm and Sunday, 30th March 2014 at 5:00 pm.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
