News Broadcasting
CNBC-TV18 steals a march over the rest, this Union Budget with its remarkable marketing initiatives
MUMBAI: With an aim to stay ahead of other brands, CNBC-TV18, India’s leading business news platform conceptualized and executed a host of marketing initiatives communicated via Brand partnership, Outdoor innovation and Social media campaigns. Laying impetus on constantly innovating and evolving themselves to resonate with today’s well-informed audiences, the channel has not only grabbed the audience’s attention by offering them content that is authentic and comes with industry perspective, but have once again cemented their position as one of the most-reliable names/leaders in the business and finance sector.
One of their ground-breaking activities see them in a brand partnership with the hospitality chain Socials café, where they have ingeniously positioned CNBC-TV18 as the headquarters for the Union Budget. This activity sees them place swatch tags on the food tables across metros, with contextual messaging co-relating the Budget to eating out. Some of the messages read as “Understand how Budget 2020 will impact your restaurant bills” and “How will Budget 2020 will impact your social plans”.
The brand has put its best foot forward in their outdoor advertising campaigns as their OOH hoardings exemplify the brand’s ethos of always having something creative to offer. The innovative campaign has billboards based on icons. The icons indicating various products and services turned green (cheaper) and red (costlier) – alternatively ahead of the Budget building curiosity on the potential implication on the pricing of these goods/services.
In an attempt to connect with the millennial audience, the social media campaign was simple and direct to the point. With a creative message that defines how this Budget is expected to impact the consumer, the brand enlightens its viewers on its gravitas. The set of interesting creatives depicts that Union Budget commands your discretionary spends and lifestyle choices. One such creative simplifies the concept by comparing an international holiday to a local one.
Network18 English Business News Cluster CEO Basant Dhawan said, “In a bid to stay relevant to ever-evolving consumers, we have come up with these unique initiatives. Keeping consumers at the center of the Union Budget, we intend to help them understand the implications of the Union Budget in their daily lives. These initiatives will help re-emphasize CNBC-TV18 as India’s Budget Headquarters.”
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
