News Broadcasting
CNBC-TV18 launches ‘LIFE ETC’
MUMBAI: CNBC-TV18, one of the leading business news channels in the country is launching a new weekly show titled ‘LIFE ETC.’. The show is an attempt to understand and highlight the mind and driving force behind the young and aspirational entrepreneurs of the startup ecosystem in an interactive, fun and light-hearted manner. Going beyond the intricacies of business and its operations, the show aims to explore the person behind the business and bring to light the concealed story of their passion, struggles, and success. The show released on 7th November and airs every Thursday at 10 pm, on Saturday at 10:30 pm and twice on Sunday at 1 pm and 8:30 pm.
Elevating the personalized quotient, the free-wheeling chat show that will spill some interesting secrets and stories in an ‘Out-of-studio’ format taking place at a location that holds significant relevance to the interviewee’s life. In a special segment, LIFE ETC. will bring special guests (mentors/spouses/parent et al.) from the life of these business icons that have played a significant role in their success story. Standing out from the rest, those at the helm of startups have always endeavored to offer something unique and different
Hosted by Anuradha SenGupta, the show promises an exemplary line-up of mettlesome, and audacious disruptors and leaders of the Indian Startup industry. The first episode will feature Mr. Yashish Dahiya, Co-founder and CEO, PolicyBazaar delving into his professional laurels and a personal milestone in a never-seen-before manner.
Commenting on the launch, Network18 CEO – English & Business News Cluster Basant Dhawan said, “We are delighted to launch our show LIFE ETC.; through the show we seek to bring an immersive experience that will enable our audiences to know about the masters of the Indian startup space. The show goes beyond the business and brings to fore the personal-stories chronicling the highs and lows, and the driving factors of the stalwarts from the Indian Startup industry.”
Commenting on this, CNBC-TV18 Anuradha SenGupta said – “I am hoping ‘LIFE ETC.’ will add another dimension to CNBC-TV18’s extensive and pioneering coverage of the startup sector. The idea is to talk about the business of life and understand the human being who wears the founder’s hat.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
