News Broadcasting
CNBC TV18 is India’s No.1 Eng Biz News Channel as per IMRB’s TGI 2013
In the highly competitive and dynamic business news genre, CNBC-TV18 continues with its consistent leadership and has emerged as India’s No.1 Business News Channel as per IMRB’s TGI India 2013 research.
The TGI (Target Group Index) study – an internationally syndicated product – covers an extensive database of more than 35,000+ respondents amongst 190+ towns in India, and is the most in-depth study on media & product consumption, lifestyle habits & psychographics.
According to IMRB TGI India’s findings, CNBC-TV18 enjoys the highest viewership rate as compared to other channels in the English Business News genre. The channel has consolidated its top position ahead of its competitors by continuing on its trajectory of growth, with benchmark coverage and continuously raising the bar in the business news genre.
IMRB TGI India 2013 study reveals that CNBC-TV18 delivers more than three times viewers, who are professional Graduates/Post Graduates or PhDs, vis-?-vis other business news channels. The study also pointed out that more entrepreneurs are viewers of CNBC-TV18 as compared to viewers of other English business news channels. CNBC-TV18 viewers form three times the number of well-employed professionals who have higher disposable income, a prime requisite for serious investments, when compared with any other English business news channel.
Key IMRB TGI India 2013 study highlights for English Business News:
CNBC-TV18 has a 56% viewership, followed by NDTV Profit, Bloomberg TV and ET Now
46% viewers watch only CNBC-TV18. This is more than two times its nearest competitors
6 out of 10 viewers who invest regularly are CNBC-TV18 viewers
7 out of 10 viewers who watch TV in office are CNBC-TV18 viewers
CNBC-TV18 has more viewers who are better educated, entrepreneurs, career oriented with fast track career paths, affluent viewers & homeowners with higher disposable income
CNBC-TV18 viewers have higher indulgence in lifestyle products like LED TVs, high-end gadgets like laptops and mobile phones
CNBC-TV18 viewers are evolved, investment savvy and are well informed risk taker
Speaking on the TGI findings, Suranjana Ghosh, Marketing Head – CNBC-TV18 said “We have a 13 year legacy in English Business News and the strongest editorial team. The reason we’ve maintained our leadership is due to the content we offer and the stringent measures to ensure we deliver the best quality so that our viewers can depend on our news and use the information from our channel to make better business and financial decisions. IMRB’s TGI is a well respected industry standard and we’re proud to have such a reputed third party study re-affirm CNBC-TV18’s leadership in the genre.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
