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CNBC-TV18 expands its digital team with new appointments

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MUMBAI: Network18, India’s most diversified media conglomerate, today announced the appointment of Binoy Prabhakar and Ranjita Sehgal at CNBCTV18.com, the soon-to-be launched digital arm of CNBC-TV18. 

Binoy is the Editor and Ranjita the Business Head of CNBCTV18.com.

CNBCTV18.com is a premium digital platform offering important and useful news and information about the stock market, business and economy, created with the mission of helping the influential and aspirational make smart decisions to get ahead — in career and wealth. CNBCTV18.com will keep the loyal audiences of CNBC-TV18 up to date with the latest breaking business and financial news no matter where they are or which device they are using.

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Speaking on the appointment, Binoy said, “I’m thrilled to lead the launch of CNBCTV18’s web avatar at a time storytelling generally is being enriched by digital prowess. It is an honour to head the digital platform of the undisputed leader of business news in India and I look forward to working with CNBC-TV18’s incredibly talented editorial team to create a truly integrated newsroom that deepens the brand’s relationship with its loyal audiences, attract new ones, and tell vital stories.” 

Binoy comes with close to eighteen years of experience in journalism. Prior to Network18, he was Senior Editor with The Economic Times and Deputy Editor of The Economic Times Magazine. Binoy has also worked with The Indian Express, The Times of India and The Hindustan Times in the past. He is a 2017 Fellow at the Tow-Knight Center for Entrepreneurial Journalism in New York. 

Ranjita Sehgal, appointed as the Business Head of the division, was previously heading Sales for Moneycontrol and thereafter was spearheading Agency Relationship for Network18 Digital. In her twenty years of experience in new-age media, digital and mobile experience, Ranjita has worked with top publishers such as BCCL, Rediff.com, Yahoo India and Sify.com.

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Speaking on the occasion, Ranjita said, “It’s quite exciting to lead the digital business for a brand like CNBC-TV18, especially at a time when the digital ecosystem is constantly evolving. We aim to reinvent CNBC–TV18 in a new avatar for the digital era by leveraging the brand to create compelling content for the digital consumers.” 

Binoy will report to Santosh Menon, Chief Content Officer of Network18 Digital, and Ranjita will report to Manish Maheshwari, CEO – Network18 Digital.

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Senior media executive Madhu Soman exits Zee Media

Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business

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Madhu Soman

NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.

In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.

Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.

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During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.

But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.

Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.

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His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.

Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.

Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.

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