News Broadcasting
CNBC-TV18 celebrates 20th anniversary
MUMBAI: CNBC-TV18 is set to mark a milestone by completing 20 years as an overarching business news specialist in the country. In the past two decades, the brand has been at the forefront consistently by delivering incisive, and accurate information of the business and financial sector. Since its inception, the brand has led the transformation of the business-news media landscape through an amalgamation of the highest standards of journalism, cutting-edge technology and design.
In a bid to stay relevant, contemporary, and strike-a-chord with the ever-evolving audience, CNBC-TV18 has announced a stellar programming line-up under the helm of its anniversary celebration theme #Season20.
Drawing a parallel with the current pop-culture, CNBC-TV18’s #Season20 programming promises to be inspiring, thought-provoking and engaging. Broadly categorized into three major aspects namely India Inc., Markets, and Gen Next; the special programming line-up aims to bring to fore India’s growth story by putting the spotlight on the disruptors, icons, and game-changers of the Indian economy. Through the youth-oriented programming, #Season20 seeks to target a specific set of audience who are the drivers of the new economy.
The programming leg India Inc. will feature a slew of shows such as India Business Icons, Corporate Thrones, Disruptors, Brands that Built India with some of India’s biggest business icons, disruptors, entrepreneurs & brands that have left a mark and contributed towards the country’s success story.
The programming leg Markets, through shows such as Wizards of Dalal Street, Fund Anatomy, House of Policy, 20 Big Little Stocks will showcase the success patterns, strategies, investment philosophies and viewpoints of India’s biggest investment analysts in addition to charting the hits and misses of policies in India. Gen Next aims to advocate financial literacy amongst the youth of the country via contextual and relevant shows such as Investing @20, Youth Dialouges, Breaking Myths.
CNBC-TV18,Managing Editor, Shereen Bhan, Commenting on this announcement said, “Since the inception of CNBC-TV18, India and the global economy has gone through significant transformations. Over the past two decades, we have witnessed the opening up of the Indian economy, the rise of India’s private sector and the capital markets. We have seen technology disrupt legacy businesses and create new markets. We have chronicled the benefits of globalization and the rising threat of protectionism. Through the span of time, we have remained constant in our dedication towards providing comprehensive, and in-depth analysis of the business and financial sector. Of politics and policy. We have made it our business to provide credible, accurate, actionable insights. As we mark this crucial milestone, we continue to be the leader in business news and today also cater to the needs of the English news market, establishing ourselves as one of the most-watched English News channels.”
Network18,CEO-English & Business News Cluster Basant Dhawan said, “We are delighted to celebrate CNBC-TV18’s two decades in imparting news, trends, and data that has aided in advocating actionable awareness to our audiences. Through our league of well-seasoned and unparalleled experts, global investors, research analysts, and market experts we have succeeded to become the ‘voice of influence’ for business across sectors in India. We have been spearheading the creation of genre-changing and award-winning programming for our audiences that goes beyond formats and mediums. It is with great pride that we look back at our achievements and contribution towards fostering India’s growth story by providing our viewers with actionable, accurate insights and help them with critical decision making through our expertise.”
Unfolding the beginning of the special programming line-up with House of Policy, the audience witnessed Latha Venkatesh interview Chakravarthi Rangarajan, former RBI governor. The episode spoke about how CNBC-TV18 has constantly covered the growth-story of the Indian economy, the changes that occurred in the performance of the government & the rapid growth of the banking sector.
News Broadcasting
Newsrooms rethink AI, trust and revenue models
Editors and tech leaders debate tools, deepfakes and viability.
MUMBAI: If yesterday’s newsroom ran on caffeine and chaos, tomorrow’s may well run on code but with a human still holding the pen. At the 22nd edition of the Video Broadcast and Broadband Tech Summit hosted by IndianTelevision.com, some of the sharpest minds in Indian media gathered to examine how artificial intelligence, automation and shifting audience behaviour are reshaping journalism. The session, titled The Newsroom of Tomorrow Tools, Trust, and Business Viability In Focus, did not descend into techno-utopian hype. Instead, it wrestled with a more uncomfortable question: how do you stay relevant, credible and profitable when the audience is changing faster than the headline cycle?
The panel featured Govindraj Ethiraj, Editor of The Core, Dr Nilesh Khare, COO of Sakal Media Group; Prakaran Tiwari, Chief Executive Producer at NDTV Profit; Manoj Padmanabhan, Head of Business Media and Entertainment at AWS; Neeraj Mishra, Key Account Manager at Vizrt and session chair; and Mayuresh Konnur, Bilingual Correspondent at Collective Newsroom, publisher for BBC in India.
Govindraj Ethiraj set the tone with a frank assessment. “The reason people do not consume as much news through us is because they are consuming news through other sources they trust more,” he said. In a fragmented ecosystem flooded with content, trust has become the real differentiator.
Yet AI is undeniably transforming workflows. Ethiraj admitted he now uses AI tools to proofread his own articles. “Sometimes it is scary how much it picks, but it helps,” he said. What once required layers of sub-editing can now be assisted by machines trained to flag errors, inconsistencies and structural weaknesses.
He pointed to how newsroom roles have evolved. The desk editor, widely advertised over the last 15 years, barely existed in its current form before the internet boom. As digital publishing accelerated, tasks such as curating listicles, ranking stories and optimising headlines became specialised functions. Now, many of those responsibilities can be performed or at least supported by AI systems. The disruption is not hypothetical; it is operational.
Dr Nilesh Khare approached the issue from both a business and technological standpoint. Sakal Media Group is developing its own large language model, built on 60 years of text and photo archives. The goal is independence. “We won’t need to depend on other platforms to develop ours,” he said, underscoring the strategic value of proprietary data.
For Khare, AI represents opportunity as much as anxiety. It can help expand content across geographies and languages, particularly in bridging North and South Indian markets. It can streamline production and reduce costs. He did not shy away from the implications. “As a journalist I feel bad but as a content producer I feel good that we will require less manpower,” he said, articulating a tension many in the room recognised but few openly admit.
He also highlighted how audience behaviour is evolving. Today, a retail investor can follow a stock using Gemini or GPT instead of toggling between multiple news channels. News is no longer consumed linearly; it is queried, personalised and synthesised. The newsroom must therefore produce content that survives not just on screens but within AI-generated summaries.
Prakaran Tiwari offered a more philosophical reflection. “AI has developed itself and adapted on the basis of how news is consumed. It’s all about giving a perspective,” he said. In his view, the competitive edge will not lie in speed alone but in interpretation. Facts are increasingly commoditised; context is not.
He also suggested that formats are fluid. While short-form video dominates social feeds, long-form audio is resurging. Govindraj Ethiraj noted that in the United States the 2024 election was described as the “podcast election”, reflecting how audiences are investing time in deeper, long-form discussions. The newsroom of tomorrow must cater to both scrolling and sustained listening.
Manoj Padmanabhan of AWS reframed the debate. Technology, he argued, is not an existential threat but an amplifier. “The power is given to the human journalist with all this technology in their hand, with it acting as a support or assistant to deliver the correct and relevant news to the people,” he said.
The traditional divide between a “normal” newsroom and a “digital” newsroom is fading. “It will not be two newsrooms,” he said. “It will be one newsroom.” In that integrated environment, the storyteller remains central. AI may assist with research, editing and distribution, but editorial judgement remains human.
Neeraj Mishra of Vizrt echoed the assistive narrative. India, he said, is a market of organised chaos, where news broadcasters are pushing ever-increasing volumes of content. AI will help manage scale. It is not here to replace people but to assist them.
Production barriers are already collapsing. “You don’t need a green screen to produce content now,” Mishra observed, hinting at virtual production tools and real-time rendering technologies. And this, he said, is only the beginning. In a cost-conscious market like India, AI adoption in both B to B and B to C segments is likely to rise sharply. The skills are available, he argued, the real question is whether organisations are willing to invest.
If opportunity was one half of the conversation, risk was the other. Mayuresh Konnur warned that fake news is now being peddled with alarming ease using AI tools. Deepfakes, synthetic audio and fabricated visuals can damage credibility overnight. Several journalists, he said, have already faced instances where manipulated content was circulated in their name.
“Eventually it becomes a question of how authentic you are in the market,” Konnur noted. In a crowded information economy, credibility is the ultimate moat. Regulations and clear guidelines, he argued, are necessary to curb misuse without stifling innovation.
Mishra added a note of caution against overuse. “AI should not be everywhere. It has to be used optimally,” he said. The value lies not in blanket automation but in strategic integration.
One of the most resonant metaphors came from Padmanabhan. AI, he suggested, is like a brush in a human hand. Powerful, versatile, transformative but inert without the artist. It cannot survive without the human touch.
Konnur distilled the session’s core takeaway, AI is inevitable, but the art of storytelling will never disappear.
In a media landscape defined by speed, shrinking attention spans and intense competition, the newsroom of tomorrow is not simply a technological upgrade. It is a recalibration. Between efficiency and ethics. Between automation and authenticity. Between reducing manpower and retaining meaning.
The algorithms may write cleaner copy and generate sharper graphics. They may even predict what audiences want before audiences know it themselves. But the enduring task remains unchanged to tell stories that inform, interrogate and inspire.
And for that, the human newsroom is still very much open for business.
