News Broadcasting
CNBC-AWAAZ launches ‘STARTUP Nation’ – A comprehensive daily-show on Startups
MUMBAI: As the country rides the start-up wave, pioneer of startup programming and India’s award-winning Hindi business news broadcast channel, CNBC AWAAZ today announced the launch of its latest daily-show – STARTUP Nation. The thirty-minute show aims to bring together stories of entrepreneurial success, along with expert advices on business challenges and insights from the leaders of the industry.
CNBC AWAAZ since its inception has cemented its strong foothold as India’s most trusted voice of the masses. Leveraging its strong regional presence and unparalleled access to deep-rooted stories from India’s heartland, the channel has continuously empowered its audience with relevant and expert-led content. The channel has been a forerunner in identifying topic that is relevant to the Indian audience. It is a home to India’s longest running startup show ‘Awaaz Entrepreneur’ that celebrates and inspires Entrepreneurial talent in India. Their latest show STARTUP Nation will focus on entrepreneurs & ventures that are creating value, driving innovation and taking the India story global through exclusive interviews, newsbreaks, industry roundup along with reporter stories.
The show will be aired from Monday-Friday at 6:57 PM.
Commenting on the launch of the show, Basant Dhawan, CEO-English Business News Cluster, Network18, said, “India has been instrumental in propelling the growth of entrepreneurship since the past few years. In an ever-changing economy, the Indian startup ecosystem has witnessed incredible disruptions. We have seen spectacular entrepreneurs who have charted new avenues of efficiency and hard work. The show aims to celebrate these success stories and provide a holistic overview of the industry that is helmed by experts and analysts.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
