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CleverTap & Mobile Growth Academy join hands to help tech start-ups
MUMBAI: CleverTap, a mobile analytics and engagement announced its new startup marketing partnership with Mobile Growth Academy, an online education platform for startups featuring video tutorials, how-to guides, and step-by-step mobile growth hacking tips used by Silicon Valley’s leading apps.
The two companies have joined forces to produce a variety of events designed to provide startups with the best possible combination of mobile behavior analytics & engagement guidance and practical support through meet-ups, webinars, video tutorials to support startups from product launch to mobile growth phases.
“Life can feel very lonely when you leave a job in a large company to launch a startup. All of the business support and resources you’re used to aren’t available anymore,” said CleverTap head of business and developer relations Monica Puchner. “You have to find your own solutions for everything from venture capital to growth marketing. In today’s mobile app economy, there are very few companies actively focused on helping startups, but that’s exactly what CleverTap and Mobile Growth Academy’s partnership was established to do. ”
Adding to the challenge, all mobile startups operate under time pressure. Self-funded startups need to start generating cash as quickly as possible, while even well-funded ones can have alarming burn-rates as they seek to establish themselves. ‘Growth hacks’ – techniques designed to maximize the rate at which a startup grows – are the Holy Grail.
“Our video tutorials have helped over 4000 startups achieve success in the competitive mobile app marketplace,” said Mobile Growth Academy CEO Nagi Salloum. “but businesses need practical support as well as the best startup advice – that’s where CleverTap comes in. There are a number of companies that offer a suite of mobile marketing automation, live user segmentation, and CRM products, but most of them are price-prohibitive for startups. CleverTap matches the best feature-for-feature but offers pricing structures geared towards startups. ”
The new partnership is already producing several Mobile Growth Startup events this summer. You can register for the next webinar, Critical Steps to Explode Your Growth Like Silicon Valley’s Top Mobile Apps on August 3rd at http://themga.co/ct-webinar
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Canva acquires animation and AI startups Cavalry and MangoAI
The deals strengthen Canva’s push into enterprise and AI-led design workflows
AUSTRALIA: Global visual communication platform Canva has stepped up its acquisition drive, buying UK-based 2D animation platform Cavalry and US-based AI startup MangoAI to deepen its AI-powered creative stack.
Cavalry, whose tools are used by brands including Amazon, Meta, Google and Netflix, will strengthen Canva’s motion design capabilities. The deal builds on Canva’s 2024 acquisition of Affinity, which has crossed four million downloads since launch. With Cavalry, Canva now counts seven Europe-based acquisitions, underscoring its global expansion strategy.
MangoAI, an early-stage startup focused on video advertising optimisation, will integrate its reinforcement learning systems into Canva AI. The move aims to enable brands to generate personalised marketing content in real time, cutting production cycles while improving campaign performance. MangoAI co-founder Vinith Misra will join Canva as reinforcement learning lead in its research lab.
Canva co-founder and chief operating officer Cliff Obrecht said the acquisitions reflect the company’s ambition to make professional-grade creative tools more accessible without sidelining human creativity. The goal, he said, is to bring everything from vector to motion design into a single, integrated suite.
The company now reports 265 million active users, including 31 million paid subscribers, and $4 billion in annualised revenue, up 36 per cent year on year. The latest buys further position Canva against rivals such as Adobe and Apple’s Creator Studio as it pushes deeper into enterprise workflows.
Canva head of pro design marketing Liam Fisher, said AI is intended to act as a creative assistant rather than a replacement, reinforcing the primacy of craft and individual design judgement.
