News Broadcasting
Celebrate creativity on NDTV Prime’s exclusive Art Programming
MUMBAI: Have you ever wondered about how real artists think? Does creativity stem from courage? What is the fuss about the world of art?
Get ready to join the art revolution at NDTV Prime’s specially curated Art Band as they celebrate the deluge of creative expressions through exclusive art programming Monday to Friday@9:30 pm only on NDTV PRIME beginning August 2.
Hitting the gong with ‘Music Hour’ every Monday, the show focuses on independent artists from India and across the world ranging from ancient folk to western classical music and much more. The show will take its viewers on a musical journey to understand cultural diversities in the purest form.
‘Art Insider’ anchored by Nature Morte Gallery’s co-directors, Peter Nagy and Aparajita Jain deconstruct the inner workings of the contemporary art world every Tuesday.
Add the much needed mid week colour to your life with ‘Colour my city’ every Wednesday as the series explores the democratic power of street art and highlights how mere empty walls become pieces of animated conversations.
‘Art Documentaries’ air every Thursday for a special expose on social realities.
From plays to paintings, crafts to contemporary art, with ‘ON ART’ show every Friday nothing will be off limits as this one if its kind magazine show will delve into the magical world of art.
Talking about this new programming venture, Shruti Verma Singh, Head, Strategy & Brand, NDTV Prime said, “Over the past few years, more and more youngsters have begun to buy art in India. NDTV Prime understands the pulse of who’s buying and the questions they are confronted with. The programmes are answers to some of those questions, whether it is ON ART which is a glimpse of what’s happening in the world of art, COLOUR MY CITY which is all about art expressions or the latest addition ART INSIDER which gives you an “inside view” of the Indian Contemporary Arts world with Peter Nagy and Aparajita Jain, co-directors of Nature Morte Gallery. What’s even more encouraging are Corporates coming out in support of the Arts, even on Television. We are truly encouraged by that.”
NDTV recently marked the group’s entry into the world of art with Mojarto.com, India’s leading art discovery and buying platform that curates a large collection of proprietary artworks and collectibles from galleries, artists, brands, stores and designers.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
