Music and Youth
Calm your Paww-some friends this Diwali with ‘MTV Woofer’
MUMBAI: India’s much-awaited festival of lights is just round the corner and its time the country will regale in the festive fervour. But amidst the festive madness, the welfare of our beloved animals, what we love to call Man’s best friend, becomes a significant concern. Music is a therapy and studies have proved that much like humans, the adorableanimals also de-stress with tunes that is calm and composing to their ears. This Diwali, MTV, India’s No.1 Youth Brand brings ‘MTV Woofer’, a special music showdesigned for our furry friends from 6th November to 10th November, from 12:30AM to 1AM.The music will also be available on MTV India Facebook page starting today. The agency partner on this initiative is Tonic Worldwide – an independent digital agency.
MTV Woofer brings together the creative expertise of the young, talented musicians- Sidharth Basrur, Winit Tikoo and Sid Coutto. With 24 minutes of impeccable tunes that has required weeks of research and trial with special low-level beats and rhythm. The trials have conclusively proven that the tunes have a soothing effect on the pets.
Speaking about this initiative, Navin Shenoy, Marketing Head –Youth, Music & English Entertainment, Viacom18 said, “As one of the most auspicious festivals of India, Diwali calls for a big family gathering, with each member of the family indulging in the joy of festivities. The only member of family who does not share the same joy is the innocent pet. Our pets are hugely affected by noisy firecrackers & it is our responsibility to protect them from any sort of discomfort. MTV is proud to announce a first-of-its-kind initiative – MTV Woofer, to help this cause. Through this initiative, a supremely talented bunch of dog-loving musicians of our country have created some soothing music exclusively for dogs. We are proud to be India’s first TV channel to have a time band dedicated to playing soothing music for dogs. We hope our special initiative for the welfare of pets makes this Diwali more comfortable for our pawsome friends.”
Pratik Hatankar, Head of Innovations – Tonic Worldwide said, “The stress that dogs go through every Diwali is known to all. Year after year the awareness about the cause seemed to be increasing, but there’s been no real solution. With MTV and the special show that we are co-curating with them, the objective is to reach out to as many dog lovers as possible and scale up the solution.”
This Diwali, rejoice to the tunes of #MTVWoofer with pooch buddies, starting today the music will be available on MTV India Facebook Page and on TV Screens from 6th November to 10th November, from 12:30AM to 1AM.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
