English Entertainment
BTVI organizes a ground connect event to mark 100 episodes of its flagship show ‘The MF Guide’.
BTVI (Business Television India) – India’s premiere English business news channel took its pioneering show The MF Guide on ground on Tuesday, 25th September’ 18 in Mumbai.
The show completed 100 episodes and to mark this milestone, the channel invited its audiences to be a part of the show by inviting them for an on-ground interactive session where fund managers and industry experts shared insights which would help the audience in successful wealth management.
The event kick started with a talk by Ashutosh Bishnoi, Managing Director & Chief Executive Officer, Mahindra Mutual Fund.
This was followed by a panel discussion on setting goals and achieving them through different mutual fund investment strategy. The panel had V. Balasubramanian, Chief Equity Strategist, Mahindra Mutual Fund, Hemant Rustagi, Chief Executive Officer, Wiseinvest Advisors, Suresh Sadagopan, Founder, Ladder7 Financial Advisories, Pooja Bhinde, CFP, PB Investments as panelists and it was moderated by Mr. Muralidhar Swaminathan, Channel Director- BTVI.
The session was informative and threw light on the current market situation along with sharing insights on how to invest in mutual funds and how to manage expectations and risks involved in investing. The on-ground show was to encourage Indian investors to SAVE, INVEST AND PROSPER which is part of channel’s credo.
To catch this interactive session, Tune in to BTVI on Sat 29 Sep at 11am & Sun 30 Sep 6.30pm
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
