News Broadcasting
BTVI endeavors to increase financial literacy across India through Money Mantra
MUMBAI: Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative – Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and investors.
Money Manta is an on-ground activity where our panel of experts will throw light on the basics of personal finance management, current market trends and address the problems which individuals face while investing.
It will be an interactive session. Which will be held across Mumbai, Delhi-NCR, Bangalore, Chennai, Hyderabad, Ahmedabad, Surat and Kolkata over a span of next four months.
Money Mantra will kick-start in Mumbai on 17th October – P. L. Deshpande Maharashtra Kala Academy (Ravindra Natya Mandir), Prabhadevi 3:30 PM. Channel has invited Kalpesh Ashar, Founder, Full Circle Financial Planners & Advisors and Dhruv Rawani, Founder, GoalSIP.com
and the session will be moderated by Muralidhar Swaminathan, Channel Director, BTVI
Speaking on the same, Megha Tata, COO, BTVI said “Money Mantra is our effort to further our credo of Save, Invest & Prosper. It is a well thought activity to help individuals as well as investors to manage their wealth. These series of events will also give us an opportunity to interact with our viewers and understand them better. At BTVI, we have always believed in empowering our viewers by educating them and with Money Mantra we are re-enforcing the same.”
Adding to that, Anuj Katiyar, Head of Marketing, Research and Branded Content, BTVI shares
“Money Mantra is BTVI’s initiative to share expert advice with its loyalists and viewers and empower them to make the right financial decisions. With the huge response we received from our audiences for MF Guide and Call BTVI, we decided to get closer to our loyalists by covering 8 major cities in the first phase and seeping even deeper in its second phase. We have designed our 360-degree marketing campaign to reach out to everyone who wishes to comprehend the various aspects of financial literacy and intricacies of sound decision making.”
The event has been supported by IIFL Securities, Business Standard & Big FM.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
