GECs
Broadcast & Media Technology 2014 to showcase latest products
MUMBAI: A 2-day exhibition Broadcast & Media Technology 2014 will be held on 18 & 19 July at ITC Grand Chola, Chennai. Organised by All India Broadcast Manufacturers and Distributors Association, AIBMDA, the exhibition will showcase the latest products and technologies related to broadcast and film industry. Addressing a press conference in New Delhi recently, Mr. Satish Aggarwal, President, AIBMDA said the response to the exhibition was very encouraging and most of the leading broadcast equipment manufacturers and distributors have confirmed their participation in the exhibition.
This includes AGIV India, Advanced Telemedia, BECIL, Benchmark Broadcast, CAT-5 Broadcast, CDM Technologies, Canara Lighting, Cineom Broadcast, Datapoint Impex, Datavideo, Delta4cast, Digital Broadcast India, Falcon Technologies, Harman International, Hitachi, Hytech Communications, Ideal Broadcasting, MediaGuru, Netweb Technologies, Panasonic, Pranav Mediatech, Real Image, Ross Video, SRSG Broadcast, Setron India, Shaf Broadcast, Singh World, Visual Technologies India and Wasp3D. Many others were in the process of finalising their participation.
Mr. S. C. Oberoi, Secretary , AIBMDA added that Broadcast & Media Technology 2014 was the biggest broadcast exhibition to be organised in South India and arrangements were being made to invite engineers and professionals working in the broadcast and film industry in Chennai, Hyderabad, Bangalore, Thiruvananthapuram, Sri Lanka and Maldives to visit the exhibition. Special care is being taken to provide an atmosphere conducive for fruitful interaction between buyers and sellers during the exhibition. The exhibition will be inaugurated at 10.00 AM on 18 July.
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
