Post Production
BOUNDLESS MEDIA ANNOUNCES WEB-SERIES ‘CANCELLED’
Do you feel like it’s hard to get away from cyberbullying and online hate these days? Mental health is on top of everyone’s mind: especially for Gen Z, a generation that’s been brought up online.
New-age content house Boundless Media has geared up to launch yet another 2020 web series titled ‘CANCELLED’ a tragicomedy on Gen Z’s social media trysts, taking inspiration from the now infamous ‘Cancel Culture’ – the practice of boycotting and group shaming a person on social media if their actions are seen as objectionable.
With original web series hits including ‘Objectified’ and ‘Unseen’ in their kitty, Boundless Media has established their mettle as a creator of genre-bending stories for a new India.
Social media trolls and bullies have not spared anyone, right from the common man to the best of celebrities. But who would know this world better than the Gen Z? CANCELLED’ follows the lives and trysts of three ordinary GEN Z’ers in a sequence of comical catastrophes which raise debatable questions. Are the bullied actually bullies? In the zealous mood for evangelism, how far does one go and who draws the lines in the virtual world? What do you do when the online world becomes more real to you than your offline life?
Commenting on the launch of the series, Natasha Malpani Oswal, Founder and Creative Producer at Boundless Media said, "Our aim is to tell new-age, experimental stories. We cover topics which are hidden in plain sight through our films and series. Through CANCELLED, we wanted to explore the blurring of our online and offline lives. We all know social media can be dangerous, but we’re still completely addicted to constantly scrolling. CANCELLED is highly entertaining, but also contemporary and relatable. I think Gen Z will strongly resonate with it.”
The series features cutting-edge social commentary on mental health, losing trust in institutions, body image issues, the increasing generation gap and embracing one's sexuality. It was conceptualised, written and directed in-house The main leads are played by actors Chinmay Chandranshuh, Gurneet Wahan and Ritik Ghansani.
Mumbai: Astra Studios, a bold new force in global creative technology, has been officially launched. Founded by the former senior leadership from MPC, The Mill and Technicolor India – Biren Ghose, RK Chand, Rajarajan Ramakrishnan and Shajy Thomas, the company is backed by a strategic investment from the Hombale Group, creators of India’s most successful storytelling franchises including KGF, Salaar and Kantara along with Perpetual Capital.
The rise of Machine Learning & Gen AI is disrupting every layer of content production, triggering a reinvention of creative workflows, talent dynamics, and business models in the industry. Blending decades of global expertise in Creative Storytelling, Visual Effects, Animation, Immersive & Experiential Media, the Astra Studios leadership team is poised to redefine how high-quality content is imagined & produced. With next-generation workflows and a focus on compelling, character-led storytelling universes, Astra is setting out to empower filmmakers, brands and content platforms alike.
“Astra is our launchpad for a creative revolution – a studio purpose-built for the future of content. We are fusing world-class artistry with cutting-edge emerging technologies. We will play in the arena where cinematic brilliance meets next-gen computer graphics. This will redefine how stories are designed, created, shared and experienced. India is at an inflection point in the global content arena, and Astra aims to lead that evolution, creating new jobs while continuing to partner creatives globally.” said Astra Studios founder Biren Ghose.
“We are supporting the vision behind Astra Studios to help grow stories and movie franchises across different platforms using emerging technologies. Astra’s founding team brings a wealth of talent and experience as well as global connectivity and passion for new technology. This will enable the Hombale Group to undertake projects with greater scope and complexity to create powerful new ‘story worlds’ for our franchise fandoms.” said Hombale Films founder Vijay Kiragandur.
Astra Studios’ core focus areas include:
●End to End Creative Solutions for Films, Series and Brand Campaigns – Ideation, Visualisation, VFX, Generative AI Solutions and Post-Production
● Development of original Character Universes and Global IP
● Immersive Experiences across brands, AR/VR and Location-based media
● Premium Animation for both Streaming and Theatrical formats
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