News Broadcasting
BollywoodLife.com to host its third edition of digital awards on 25 March
Mumbai: Entertainment news portal BollywoodLife.com has announced the third season of ‘BollywoodLife Awards 2022.’ The two-hour virtual gala session will have a live telecast on 25 March on BollywoodLife.com’s website and social media platforms.
The digital-only awards will recognise, celebrate and felicitate actors, filmmakers, content creators, and properties in digital space which includes social media and OTT platforms in an unconventional manner. Some of the nomination categories for the awards are Most Popular Comedian, Best Musician on Youtube, Best Beauty Blogger for actors, celebrities, and influencers from the digital world. BollywoodLife.com Awards 2022 will use online voting by the audience and are adding a few more unique aspects to the ceremony this year.
Apart from online voting the awards night will also host celebrities such as “Gangubai Kathiawadi” actor Shantanu Maheshwari, actor and casting director Abhishek Banerjee, celebrated actor Dibyendu Bhattacharya, “Naagin 6” actress Urvashi Dholakia, TV actor Aashiesh Sharma and more as jury members. As a prelude to the award ceremony, the platform has organised multiple masterclasses from popular celebrities like “83” actor Tahir Raj Bhasin, “Aashram” star Bobby Deol, “Love Hostel” actress Sanya Malhotra, “Badhaai Do” actor Rajkummar Rao and more. With an aim to discuss the current scenario in entertainment and trends 2022, there are power-packed panel discussions with various creators, actors, esteemed members of the film, OTT, and television fraternity.
“We are excited to make this digital-only awards a great success and look forward to hosting multiple stalwarts to share their views about the current scenario in the entertainment industry,” said Zee Digital head – digital sales Shridhar Mishra. “We are grateful for the constant support from our audience, speakers, and the eminent jury to help make this event successful.”
As part of the marketing initiative, the first phase of BollywoodLife Awards 2022 will be promoted on the brand’s social media handles and microsites such as BGR, Wion, India.com, etc.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
