News Broadcasting
‘Bollywood With T-Series’ Launches Exclusively On Snapchat Discover
MUMBAI: India’s leading music label and film production house, T-Series, will bring an exclusive series of candid interviews with India’s most loved Bollywood celebrities to Snapchat. Launching today, Bollywood with T-Series will bring Bollywood fans across the country an exclusive sneak peek into the lives of their favourite celebrities. Snapchatters will get up close and personal experience, as the stars spill the beans on all aspects of their lives. New episodes will be available on Snapchat every week.
With over 203 million daily active users, Snapchat is the fastest and most expressive way to communicate and share authentic moments with friends and family. In November 2018, Snap announced the launch of Discover in India, tailor-made for the growing community of Indian Snapchatters. T-Series is the most recent addition that speaks to Snap’s commitment to expand local partnerships and providing Snapchatters relevant content from brands they know, love and trust.
The first episode of Bollywood with T-Series features an interview with John Abraham talking about everything from his childhood aspirations of becoming an architect to landing his first Bollywood role and the journey since then. He shares some more personal moments such as being inspired by his mother’s initiative, which supports children suffering from cancer. An animal lover at heart and professional by nature, the actor is set to charm his way into Snapchatters’ hearts. The line-up will next feature nation’s young heartthrob Armaan Malik
“Since launching Discover in India last year, we have seen such a positive response from Snapchatters all over the country. T-Series has been woven into the fabric of the Indian entertainment industry for a long time, and we are thrilled to share their expert storytelling with our growing community,” said Rami Saad, Head of International Content Partnerships at Snap
“It’s been really exciting to watch Snapchat gain momentum here in India. At T-Series, we love to bring our audience authentic, inspiring content and Snapchat is another medium for us to continue reaching more people. We are creating special content and we hope Snapchatters enjoy watching it as much as we did filming it!” said Vinod Bhanushali, President – Media, Marketing, Publishing (TV), Music Acquisitions, T-Series
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
