News Broadcasting
Big Stars of small screen celebrated Women’s Day with News18 India
MUMBAI: In a bid to salute the incredible spirit of womanhood, News18 India commemorated this International Women’s Day with many popular television stars on its popular show – Saas, Bahu aur Devrani – that updates viewers on the latest happenings related to the entertainment shows in the television world.
In this special episode of the show, many well-known television celebrities talked about most important women in their lives. The show featured popular female actors like Shubhangi Atre, Saumya Tondon, Suhasi Dhami, Rubina Dilaik, Hina Khan and Avika Gor who have played powerful protagonists in TV shows and leading men of Indian television such as Karan Patel, Rishi Dev, Vivek Dahiya, Akshay Mhatre and Vivian Dsena.
Laado 2 actor Shaleen Malhotra gave valuable self-defense tips to fellow actress Avika Gor. The actor demonstrated the move one should make if somebody tries to forcefully hold their hands – how to loosen attacker’s grip and where to hit. He also demonstrated how to counter if someone tries to hold your neck. He also advised to run and look for safer options if the assailant is more powerful.
Acknowledging the role of women in his life, actor Karan Patel said, “Three women hold a lot of importance in my life. First is my mother, second is Ekta Kapoor who is giving tough competition to all the men and third my wife. I salute all of them for their unending strength.”
In a special message to all the women, actor Vivek Dahiya said, “If we want our nation to progress, we will have to support women in their endeavors. That is the real meaning of women empowerment.”
Known for his role in Shakti – Astitva Ke Ehsaas Ki, actor Vivian Dsena said, “I salute all the women in this world. I honor and respect them. We exist because of them.”
Tune into News18 India to watch ‘Saas, Bahu aur Devrani’ daily at 1.30 PM.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
