GECs
Big Magic brings more madness & comedy presents ‘Total Nadaniyaan’
MUMBAI:Big Magic revamps its popular come dy caper Uff! Yeh Nadaniyaan. Renamed as Total Nadaniyaan, this will begin on 27 April at 9:30 pm bringing in fresh characters, more madness and over the top comedy. Retaining the popular faces as Upasana Singh, Gaurav Sharma the show promises new characters with an engaging new storyline.
Total Nadaniyaan is set in the backdrop of Punjab will revolve around a righteous mother Tarawanti, her younger son Pappu who is a wannabe actor & teleshopping entrepreneur married to Canada return wife Jassi who is dumb yet solves the most complex problems with her simple and unfiltered take on things. The show will also introduce Jassi’s twin brother who shares the same name.
Viewers will be entertained with a heavy dose of humour as war between Pappu and Jassi the brother in law; as Jassi becomes immensely popular. The Pug Ghungroo can only talk to Pappu and speak his mind out and has a point of view on every situation which makes it funny thus adding uniqueness and freshness to the show.
Talking about the changes and more comedy, Reliance Broadcast Networkcreative director Paritosh Painter said, “At Big Magic, we strive to offer content that is only fresh and full of over the top comedy. Total Nadaniyaan, will bring in a sense of absolute LOL comedy followed by quirky characters represented by the madness of each character. Seeing the popularity of Uff! Yeh Nadaniyaan, we are confident of its acceptance in its current planned form.”
Says Reliance Broadcast Networkchief strategy officer Sunil Kumaran said, “We believe comedy is emerging as a very relevant genre and we as RBNL shall be tapping into it more extensively across our TV and Radio media platforms. BIG MAGIC as a channel promise is to refresh, rejuvenate audience and this new show relaunch is a step in that direction – poised towards the objective of creating an ultimate comedy destination.”
Additionally, BIG MAGIC aiming at building highoctane recall and popularity is promoting the show heavily on numerous radio stations apart from leveraging the popularity of their own BIG FM network. The channel, to garner maximum visibility is generating excitement through engaging content across social media platforms.
Ensuring ribtickling humor and sidesplitting comedy, the new season will endeavor to cater content for family entertainment, giving them the perfect doze of laughter and leisure.
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
