Press Release
Bhojpuri Dhamaka DISHUM celebrates it’s second anniversary; Establishes leadership in the Bhojpuri GEC genre
MUMBAI: “It takes many years to become an overnight success.” (Frank Sonnenberg, Soul Food: Change Your Thinking, Change Your Life)
Bhojpuri GEC “Bhojpuri Dhamaka DISHUM” was launched amongst much fanfare on 15th August, 2017 witha single point agenda to transform the Bhojpuri television and content landscape. Its vision was to disrupt the Bhojpuri market by targeting the aspirational Bhojpuri speaking pay TV viewers based in Bihar, Jharkhand, UP and across India. The channel launched with a first of its kind international award show, held at the prestigious O2 arena in London and surprised and awed viewers as well as advertisers with production value and a canvas not seen before in the Bhojpuri television. The channel adopted innovative packaging combined with an emotive narrative around its brand identity DISHUM and what it signified in the fabric of Bhojpuri society. This unique approach to packaging, promos along with a mood mapped FPC comprising of the best of Fiction shows, Events and World Television Premiers of the biggest of Bhojpuri blockbusters.
The journey has not been so easy. Availability of content on free digital platforms, tumbling data cost and fatigued Bhojpuri TV programming caused a tectonic shift ofBhojpuri viewership to mobile phones and hand held devices. Getting them back to linear televisionhas been an uphill and fruitful journey, which has resulted in the over all growth of the entire universe – both in terms of ratings and revenues.
Over a period of 24 months, DISHUMhas studied the changing consumption pattern and arrived at anFPC which has a mix of the best of both worlds; TV and Digital. Festival spikes and themed topical native programming became the new drivers of the channel and the results paid off.
Today DISHUM is the number One Bhojpuri General Entertainment Channel with 4 Week Average Impression(‘000) of 15,762 and number One across all Bhojpuri channels in All 22 + with an Average Impression(‘000) of 9,784. (Source BARC: Bihar & Jharkhand (Pay Platform), Average Impression of Week 27 to 30, 2019)
Keeping up with the learning, festival programming has already arrived at DISHUM.With the advent of Shravan, a month-longprogramming spike is alreadyplaying outand this will continue with other topical spikes, culminating with Chhath Mahaparv in November, a programming of almost five months.
“And it took us two years to be where we are today”, Partha Dey, COO, Dishum, quotes this. He has launched or led almost all Bhojpuri channels including, the regional trend setter Mahuaand thinks loyalty and traction can only be generated if you have the right mix of content and DISHUM, he says, will always strive to create this mix for a wholesome family entertainment.
Dishum is distributed across all major Pay Platforms- DTH & MSO including Tata Sky, Airtel, Sun Direct, Den Networks, Siti Digital, GTPL, Darsh Digital and many more independent MSO’s.
Aparna Shah, Director, Dishum said “The ratings indicate our growth and acceptance specially with the aspirational Urban audiences as a feather to our cap in comparison within the genre. Our programming has thrived on distribution minus Freedish to address the NCCS AB audiences in Bihar Jharkhand market.
NTO made us stand out as a leading brand in Pay platform with increasing number of advertisers and brands wanting to partner with us. Brands patronizing to Bihar Jharkhand in particular, are there with us (some on exclusive basis), due to TG supremacy we enjoy in NCCS_A, B or AB cuts. We have seen a growth of over 30% in brand count post NTO.”
Bali is full of memorable moments, and some of them involve animals. Temple monkeys tug at bags, beach dogs nap near sunbeds, and cats wander into cafés like they own the place. Most interactions are harmless, but a bite or scratch can change the day quickly, because you may need immediate medical care and follow-up treatment. This is where Bali travel insurance becomes more than a box to tick.
In this article, you will explore whether animal bite treatment is insured, the exclusions, and the steps to claim easily in Bali.
Why Animal Bites in Bali Need Special Attention
Bites are not only about the visible wound. Insurers and doctors both treat them as medical events that can pose an infection risk, especially when the bite breaks the skin.
A scratch that looks small in the moment can still lead to:
● A doctor’s examination and wound cleaning
● Medicines and dressings
● Follow-up consultations if the doctor advises observation or further care
From an insurance perspective, this matters because claims are usually assessed on medical necessity and documentation, not on how dramatic the injury appears in a photo.
How International Travel Insurance Looks at an Animal Bite
Most travel policies are built around emergency medical expenses for unexpected illness or accidental injury abroad. A bite or scratch usually fits the accidental injury bucket, but coverage is rarely blanket.
In many plans, the following may be considered if a doctor prescribes them and bills and medical notes support them:
● Consultation and outpatient treatment
● Emergency care and procedures, such as wound dressing or stitches, if clinically required
● Prescribed medicines and investigations
● Hospitalisation if the treating doctor confirms it is needed
Common Reasons Claims Get Reduced or Rejected
This is the part travellers often miss. Insurers usually do not deny claims because an animal was involved. Claims become difficult when the event looks avoidable, the reporting is delayed, or the paperwork is weak.
Avoidable-Risk Situations Insurers Scrutinise
Policies commonly exclude or limit claims linked to unsafe conduct or preventable exposure. For animal bites, scrutiny may increase if the incident appears connected to:
● Provoking, feeding, or trying to handle wild animals
● Ignoring warning signs at tourist spots
● Being intoxicated at the time of the incident
● Activities that a policy lists as excluded or restricted
The takeaway is simple: if your own description sounds like a risky choice rather than a sudden accident, the insurer may challenge it.
Delays, Missing Papers, and Policy Conditions
Even when your incident is genuinely accidental, claims can still stall due to basics such as:
● Not informing the insurer or assistance partner within the required time
● Missing itemised bills, prescriptions, or clinical notes
● No proof of travel dates or passport entry details when requested
● Submitting only pharmacy slips without a doctor’s consultation record
International travel insurance is paperwork-driven. If you document it well, you reduce the chance of avoidable back-and-forth.
What to Do If You Are Bitten or Scratched in Bali
Your health comes first, always. But a few sensible steps can protect your recovery and keep your insurance file clean.
Medical Steps That Help You and Your Claim
Act fast, stay calm, and get proper care before worrying about bills.
● Clean the wound promptly and seek medical care, even if it seems minor
● Follow the doctor’s advice, including follow-ups if recommended
● Avoid self-medicating in place of a clinical assessment, because insurers often ask for a doctor’s report
Claim Notes and Documents to Collect
Keep these handy; they’ll save time and avoid follow-up questions later.
● Doctor’s notes that mention the nature of injury, treatment given, and advised next steps
● Prescriptions and pharmacy invoices
● Itemised hospital or clinic bills
● A brief written note of where and when it happened, while it is still fresh in your mind
Final Word
Animal bites in Bali are not rare, and they are not always dramatic, which is exactly why travellers underestimate them. Many travel policies can cover bite-related medical treatment when it is accidental and medically necessary, but the outcome depends on your policy terms and the quality of your documentation. If you buy cover thoughtfully, keep the assistance number handy, and respond sensibly if an incident happens, you give yourself the best chance of both good medical care and a smoother claim experience.
