GECs
Beyond the Box – CASBAA Convention 2014
MUMBAI: CASBAA’s highly anticipated annual multichannel TV industry convention will take place from October 27-30, 2014 at the Grand Hyatt Hong Kong. A popular stop on the Asia Pacific broadcasting calendar, this year’s event will explore the theme “Beyond the Box.”
Reflecting the evolution of the television industry, this year’s CASBAA Convention theme looks at what the future holds for broadcasting – while never losing sight of the core business of linear TV.
“At its most basic level, “the box” refers to the traditional television set that sits in the living room – or, more likely today, is mounted on a wall,” said Christopher Slaughter, CEO, CASBAA. “Linear TV is still a major industry driver in the Asia Pacific, but we are seeing the proliferation of new technologies and new platforms that are providing consumers with innovative viewing options “beyond the box.”
“In order to take advantage of these new opportunities, it is imperative to explore different business models and strategies that will encompass these alternate revenue streams,” added Slaughter. “In short, it is time to start thinking outside of the box!”
Key topics to be covered at the major sessions during the convention will include developments in over-the-top (OTT) TV services, opportunities for members in the mobile broadcasting space, as well as ultra-high-definition “4K” television, and innovation in transmission and broadcast technology and its implications for the industry. Sports issues – including rights, exclusivity and licensing – and broadcast news will also be major subjects explored at this year’s event.
On hand to tackle these issues will be a world class roster of respected industry thought leaders including Jon Feltheimer, CEO, Lionsgate; Victor Koo, Chairman & CEO, Youku Tudou; Andrew Rashbass, Chief Executive of Reuters, Thomson Reuters; Tom Mockridge, CEO, Virgin Media; Peter Limbourg, Director General, Duetsche Welle; Barry Cupples, Global CEO, Investment, OMG; David Haslingden, CEO, NHNZ; Jim Samples, President, International, Scripps; Sam Blackman, CEO, Elemental Technologies; Dr. Justin Chuang, VP & Group Director, Communications Technologies Group, ASTRI; and, many others.
Outside the Main Ballroom of the Grand Hyatt, where plenary sessions take place, there will be plenty of opportunities for members and delegates to get together at the newly revamped exhibition space which will feature display booths and networking lounges.
Sponsors for the CASBAA Convention 2014 include ABS, APT Satellite, ARRIS, AsiaSat, Australia News Channel, Bloomberg, Conax, Deutsche Welle, Elemental Technologies, FRANCE 24, InvestHK, Irdeto, ITV, MEASAT, now TV, Playboy Plus Entertainment, PwC, SES, Time Warner, TrueVisions and TV5MONDE.
For further information about the CASBAA Convention 2014, please visit www.casbaaconvention.com.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
