Movie Channels
B4U supports 4 social causes4 it’s viewers through December 2018
MUMBAI: B4U Network supports 4 causes around Health, Disability, Defence& Culture in the month of December 2018. B4U Network with its 2 channels B4u Music & B4u Movies has always influenced its strong base of over 168 million viewers in urban & rural hindi speaking markets with entertaining bollywood music and movies content. Banking of its high reach and influence among viewers the networks channels have taken up four causes with the intent of spreading awareness, sensitizing, supporting and bringing change in the society at large through the medium of television starting from 1st December through this entire month.
Causes around four diverse topics have been taken up in the same month directing viewer’s attention to different issues and causes around the below days:
1st December, 2018 – World Aids Day
B4U Music & Movies have launched promos on high frequency raising awareness for the AIDS pandemic caused by the spread of HIV infection, with focus on “SAFE SEX” through a series of quirky promos which are suggestive to use of condoms for the prevention of AIDS. With B4U’s reach, popularity and ardent fan following amongst the youth audience these promotions would drive awareness and reinforce the message of safe sex for all genders across India.
3rd December, 2018 – International Day of Disabled Persons
The observance of the Day aims to promote an understanding of disability issues and mobilize support for the dignity, rights and well-being of persons with disabilities.
To get this message across the promo’s give tribute to disabled musical instrument players with intercuts of his remarkable journey of learning the musical instrument despite his disability. This is followed by the message: “B4U salutes the indomitable human spirit”.
4th December, 2018 – Navy Day
Supporting India’s defense forces and saluting them for their dedication in protecting the water bodies, Navy day would be celebrated on 4 December to celebrate the achievements and role of the naval force to the country and to give respect to our naval force.
B4U would will create interesting promotional trivia about Indian Navy and Navy Day. The slate will have images of Indian navy warships, submarines, navy officers at duty, the Navy and national emblem etc.
11th December, 2018 – International Mountains Day
Celebrated to encourage the international community to organize events at all levels to highlight the importance of sustainable mountain development. Using graphic vignettes 45-60 seconds B4U would talk about different Bollywood movies and songs which have used mountains as a picturesque backdrop in their narrative which would help in promoting the importance of sustainable development through this entertaining medium. Interesting anecdotes from the shooting of the films and songs will also be shared in these vignettes
to build alliances that will bring positive change to mountain peoples and environments around the world.
The communication campaign & promos are scripted, directed and produced by B4U’s internal creative team. The promos are designed to be smart, quirky and minimalistic so that they break clutter at the same time trigger change in society during the last month of the year.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
