ASIA TV FORUM
ATF 2016 conference to tackle pragmatic concerns across digital business
MUMBAI: The Asia TV Forum & Market (ATF) 2016 has announced a new approach to its annual conference, taking place from 6 to 9 December 2016. Significant emphasis on strategy and investment is set as the milieu, where tactical financing and ventures into new domains are presented.
C-Level Summit
ATF’s C-Level Summit, focused on the digital space, will allow decision makers to discuss the very real issues of business today, as the industry is compelled to steer into the online world, a realm set to continue in its disruption of traditional content consumption and monetization.
“ATF aims to provide a platform where attendees can tap on the brightest minds internationally, with topics tailored on the region. Each year, we place emphasis on gathering the most relevant and current industry leaders, so that delegates can obtain the keys to navigating today’s dynamic Asia content market, as they discover the latest trends and opportunities to leverage,” said Yeow Hui Leng, Senior Project Director of ATF and ScreenSingapore.
The roster of significant speakers hold successes in their own right and represent the various pillars of the digital world, coupled with conventional giants who have made weighty partnerships in line with necessary pre-emptive adjustments, and natural aggregators who are looking at their own advantage to innovate and expand.
C-suites from Southeast Asia’s noteworthy telcos, including Winston Damarillo, Chief Strategy Officer of PLDT Group and Prashant Gokarn, Chief New Business & Innovation Officer at PT Indosat Tbk, alongside other top management, will sit to have a discourse on their own OTT offerings, as they hold the combination lock to infrastructure and mobile partnerships.
Chief Content Officers of digital native businesses, including Krishnan Rajagopalan, co-Founder of the Hooq Group and Kazufumi Nagasawa of Hulu Japan, along with Chris Erwin, Chief Operating Officer of Big Frame and Joanne Waage, Senior Vice President of Partnerships & Programming of Viki, Inc, will address ROI issues against a somewhat bearish landscape. CEOs, including Clifton Dawson, Founder and CEO of Greenlight VR, deliberate as content being king, will have to take on the daunting responsibility across various screens.
The C-Level Summit will also highlight brand expansion opportunities in technology and new markets. Involving veterans in virtual reality and new digital studios (Multi-Channel Networks), the Summit will harness new facets of the digital business unseen at ATF in the past.
Immerse in a new reality
Continuing the mark from conference to market floor, virtual reality is played out as a new but vital piece that the industry is attempting to incorporate into individual manoeuvres. In the virtual realm, creativity will abound on the market floor like never before, as transmedia is presented at the VR Zone in the only worthwhile way it should; via an experiential method.
The zone will be developed into a seminar-cum-workshop session, where some of the most avant-garde players in the VR space chat on exceptionally progressive productions within the cybernetic sphere. This is backed by an undeniable inroad of the content industry’s symbiotic relationship with the technology domain. The blending of creativity and technology has never been more pertinent, as ATF presents the likes of Okio Studio, Honkytonk, Innerspace VR, Silex Films, Dailymotion and AGAT Films, among other revolutionary ventures.
More information about the conference and speakers is available at www.asiatvforum.com/en/programme.
ATF is co-located with ScreenSingapore, and is part of the Singapore Media Festival (SMF).
MUMBAI: The Asia TV Forum (ATF) is drawing to a close amid much fanfare. The event saw several activities such as an exciting round of on-stage pitches wherein producers from all over Asia presented their ideas. The winners of the inaugural Asia TV Forum & Market (ATF) Animation Pitch were also anounced and the unveiling of the second ATF Formats Pitch took place on 30 November 2017.
Reed Exhibitions and global partner Green Gold Animation announced studio2 Animation Lab as the winner of the first-ever ATF Animation Pitch. The animation concept, titled “The Western Journey of Pigsy”, wowed the on-stage jury for its creativity and strong appeal to children. The line-up of judges, which comprises some of the biggest names in kids’ animation and entertainment, also saw strong potential for the concept to be exported and extended to a series.
Targeted at creators and producers of innovative concepts for new and original kids’ animation, ATF Animation Pitch is aimed at facilitating the exchange of ideas and talent between leading international television, distribution and Asian-based producers. In total, 61 entries were received from all over Asia.
“I am thrilled and excited to be named the winner of the inaugural ATF Animation Pitch. We had a unique concept and we felt that it allows viewers to experience the journey in the west story in a contemporary way. Moving forward, we will work towards developing the script for the concept,” said studio2 Animation Lab director Chiu Li Wei.
Chiu Li Wei and Grace Chuang from studio2 Animation Lab received a $19,000 prize from GreenGold Animation. This includes a $2,500 cash award, and a consultancy package worth $16,500 that is tailor-made for them to further develop the winning animation, making it ready to pitch to broadcasters.
After a closely contested fight between five finalists, leading independent distributor all3media International and ATF announced that Gamaliel Paulus (Gammy) from Indonesia, came out on top, winning $3,500 in cash and a $16,500 (both Singapore dollars) consultancy package tailor-made to develop the format, making it pitch-ready for broadcasters.
ATF Formats Pitch is the premier Asian pitching competition designed to discover innovative concepts for new and original non-scripted entertainment formats from the pan-Asian region. This platform showcases the best of Asia, and exposes ideas for export and development within and even outside of the region.
In its second year, the competition received more than 50 entries from 13 countries and only five finalists were selected to pitch their concept during the live on-stage judging session which concluded earlier today. Formats were evaluated based on creativity, originality and capacity to return for multiple series. The winning concept must also have the capability to resonate with audiences globally.
Portraying all these qualities was the winning format, Ranking. It is a game show where participants have to guess the correct order of a ranking in return for prizes. Besides the excitement value that comes with game shows, it also serves to dish fun facts and information to viewers. The judges loved the simplicity of the idea and felt that it had great potential for further development.
“As many people are familiar with rankings, I believe my format will appeal to any country. Also, I have not seen it in the form of a game show concept. As a producer myself, I understood that for a format to do well, it has to be simple. I am very thankful for the win, I didn’t expect it at all,” said Gamaliel Paulus (Gammy).
To further develop the format and make it ready for pitching to broadcasters, Gamaliel Paulus (Gammy) will work closely with all3media International. This follows the success of “Hit It” from XTREME Media, which won at the inaugural ATF Formats Pitch last year, and has received its first local commission for a debut in February 2018.
Aside from the ATF Animation Pitch and ATF Formats Pitch, ATF and ScreenSingapore is also home to another pitching competition, the Southeast Asian Film Financing Project Market.
