GECs
Animal Planet Presents – Austin Stevens: Most Dangerous
Austin Stevens Takes Viewers Face-To-Fang With The World’s Venomous, Beautiful And Fascinating Creatures
Austin Stevens – a herpetologist, award-winning photographer, filmmaker, author, Kung Fu black belt and extreme adventurer, Stevens is as fascinating as the deadly creatures he scours the world to find, study and photograph. Known to Animal Planet viewers for his popular specials, Stevens now hosts AUSTIN STEVENS: MOST DANGEROUS programme.
Viewers follow Stevens as he travels the world, from the deserts of the American West to the remote forests of Costa Rica, the outback of Australia and the forbidden forests of Borneo, to explore and photograph some of the world’s rarest and deadliest snakes and reptiles. AUSTIN STEVENS: MOST DANGEROUS Programme airs every Monday at 10 PM on ANIMAL PLANET CHANNEL.
On his journey, the hot desert sun is not the only thing causing Stevens to perspire as he searches southern Arizona and New Mexico in the United States for the Western diamondback rattle snake, one of the world’s largest venomous snakes. His intuition and expert knowledge of snake behaviour, not to mention his extreme claustrophobia, is tested to the limit when he crawls into a dark rattlesnake den to capture rare photographs of dozens of these venomous creatures.
Stevens may be a fish out of water in the big city, but he’s never more at home than in the wild and with his camera in hand a few meters from a snake, like the Western diamondback rattlesnake.
Animal Planet Channel
Animal Planet grabs you. The world’s leading animal entertainment brand, Animal Planet reaches 185 million subscribers in 160 countries outside of the United States with programming customized in 24 languages. Offering intrigue, adventure, humor, relationships, life and death, Animal Planet is the only television network on the planet dedicated to people’s fascination with animals. A joint venture between Discovery Communications and BBC Worldwide, Animal Planet launched in India in 1998 and is currently distributed to 24 million subscribers in the region.
GECs
Z launches ‘Dilfluencer Moments’ to boost brand engagement across screens
New omnichannel format blends TV characters, storytelling and digital reach to boost engagement and affinity
MUMBAI: Zee Entertainment Enterprises Ltd (‘Z’) has unveiled ‘Dilfluencer Moments’, a new omnichannel media format designed to help brands cut through the clutter and turn audience attention into brand love.
With media access increasingly democratized, visibility alone no longer drives results. Shrinking attention spans and rising content noise have made memorability, emotional connection and action the real currency. Dilfluencer Moments addresses this by embedding brands into character-led, culturally resonant storytelling that travels seamlessly from TV to digital, social and creator ecosystems.
The format debuted with the “TumHoLovely” campaign on National Girl Child Day. Anchored in Hindi and Marathi shows, the campaign’s narrative extended organically across digital platforms, amplified by creators and community participation. A brand film featuring Sanya Malhotra further showcased how TV-originated cultural cues can spark broad engagement and virality. Within 24 hours, the campaign racked up 35 million total impressions, 20 million digital views, 2.5 million engagements and over 1,000 comments.
Laxmi Shetty, head – advertisement revenue, broadcast & digital, Zee Entertainment Enterprises Ltd, said, “As consumers turn away from interruption-led communication, advertisers need moments that feel culturally earned and emotionally authentic. Dilfluencer Moments delivers reach at scale through character-first content systems that connect with audiences personally, transforming storytelling into brand love.”
Kartik Mahadev, chief marketing officer, ‘Z’ & Zee 5, added: “Access alone is no longer an advantage; affinity is. Affinity comes from storytelling, familiar characters and moments that stay with audiences across screens. Dilfluencer Moments lets brands participate meaningfully in moments audiences already love, travelling organically across linear, digital and social platforms at scale.”
By anchoring campaigns in high-trust television moments and extending them into digital and social ecosystems, Dilfluencer Moments enables brands to generate organic engagement, amplify virality and convert attention into long-term emotional equity.
With its national scale, deep emotional storytelling and character-first approach, Z is offering marketers a powerful new way to build affinity, cut through clutter and create culturally resonant brand moments that stick.
