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Amitabh Bachchan launches International Indian Film Academy commemorative book
Dubai, June 15th 2006: Amitabh Bachchan the brand ambassador of the International Indian Film Academy today launched the IIFA commemorative book- Lights, Camera, Masala! at the Grand Hyatt, during the IIFA Weekend presented by Tiara Residence in Dubai.
The book LIGHTS CAMERA MASALA is an insider’s look at the glitz, grit and grandeur of Hindi Cinema , the world’s largest film industry. It is a celebration of contemporary Hindi cinema – popularly known as Bollywood. The book documents the fascinating process of making a typical commercial Hindi film through the adventures of a pair of fictitious characters called Vijay and Ravi as they endeavor to make a Hindi film of their own.
Famous film personalities – from seasoned scriptwriters such as the Salim-Javed duo, to celebrated actors such as Amitabh Bachchan, Shah Rukh Khan and Aishwarya Rai, and renowned directors like Ramesh Sippy and Karan Johar – all share their experiences and provide fresh insights into film making. Lights Camera Masala also records he stories of the behind-the-scenes people who are such an intrinsic part of the Hindi Film industry machinery – a light boy, a make-up artist, a choreographer among others. Featuring the emergence of stars as brands and culminating with the glitzy IIFA awards, the book is a visual extravaganza.
Sheena Sippy’s stunningly evocative photographs capture the grandeur, grit and madness that is ‘Bollywood’. Luxuriously packaged in an avant-garde design with over-the-top special features, including a fold-out poster and a star studded pinwheel, Lights, Camera, Masala!is a rich tribute to the chaotic, entertaining world of Hindi cinema.
The book has been authored by Naman Ramachandran, a screenwriter, film-maker, film festival programmer and film critic who writes for several publications including the British Film Institute’s prestigious Sight and Sound. Naman is currently attached to several Hindi film , British and American projects as screenwriter and/or director. He divides his time between London, Los Angeles and Mumbai.
The book is published by India Book House is a leading publisher of large-format, illustrated volumes on Indian history and heritage, specializing in architecture, fine art, decorative arts, film, environment, and lifestyle. In Dubai the book Lights, Camera, Masala is being distributed by Jashanmal’s, Dubai’s leading lifestyle stores. Lights Camera Masala will be available for purchase in every leading book store across India and Dubai.
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Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
