Movie Channels
Ajay Devgan and John Mathew Mathan in ‘UnScene’ on ETC
Mumbai December 21, 2005: UnScene on ETC presents about films that is not seen till now. Bollywood Ka Apna entertainment channel ETC is bringing the inside story of ‘Shikhar’, the pain and sweat that has gone into the making of this film and the final outcome of all the efforts.
‘UnScene’ is a show wherein a new film is showcased by interviewing all the possible star cast of the film, the producer and director of the film. In this they give the viewers a peep into their film and characters. This show encompasses songs and clips of the film besides the making shots. These are the shots that give an idea about the film as well as the experience of the artistes during the shooting. In other words, it gives a peep behind the curtain.
The artistes also talk about their funny moments during shoots and their expectations. This show also has exclusively shot on location clips which are interestingly intercut with songs.
ETC caught up with Ajay Devgan and director John Mathew Mathan to ask them about behind the scene activities during the making of ‘Shikhar’. It is after a long gap that John Mathew Mathan is making a film and it is for the first time that he is making a film with Ajay Devgan. “This is the story of two people. One is very ambitious, sees too many dreams and believes that one who can achieve all dreams only has the right to see them. He acquires his dreams but staying within the parameters of law. This is my character. Other man also wants to reach the peak but with humanitarian means. John is a very thorough director and knows exactly what he wants,” says Devgan.
While Ajay Devgan loved doing this film John Mathew Mathan loved working with him because he is such affine artiste. He discusses the film, his other stars and the final outcome.
Watch the Telecast of this interesting and unexplored facet of ‘Shikhar’ on ETC in UnScene on Monday December 26 at 8 PM (repeats on Tuesday at 1.30PM).
ETC is a music based entertainment channel with music dominating more than 98% of the programming content. In all India markets, ETC enjoys the largest reach amongst all the music channels. ETC is watched by more then 35 million households.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
