News Broadcasting
ABP News releases results of ‘Desh ka Mood’ survey
MUMBAI: Desh Ka Mood, leading election programming of ABP news, today releases the survey results done by CVoter, the timeline of the survey was October 2018 with over 15463 respondents spread across Pan India. The survey finding showcased that If the Lok Sabha Elections are held today, the NDA is likely to poll 38% votes followed by UPA with 26% votes at all India level.
Mr. Avinash Pandey, COO, ABP News Network said, “Riding on the unmatched and innovative programming, ABP news is a leader and the most preferred Hindi news channel when it comes to election. Our endeavor has always been to keep our audiences updated with the current situation on the elections along with a detailed analysis of the latest vote and seat share.”
He further added, “Staying ahead of the industry, ABP started the very first show of 2019 elections on January 1st, 2018, being the first one to set a benchmark in setting decisive trends in terms of covering and engagement during the elections.
Mr. Yashwant Deshmukh, Founder, CVoter, “It the most transparent and elaborate Survey Research exercise taken up by CVoter and ABP together, we are putting across all possible permutations and combinations together for our audience. Our Audience knows the best, and we are given them a detailed analysis on the upcoming elections 2019. #DeshKaMood is not only reading the public perception across the country, but also for the first time in Indian TV history, opening the Public participation in analyzing the Elections 2019, which arguably are going to be the most critical elections contested in recent times.
POLITICAL EQUATIONS: AS ON TODAY (Basis Oct 2018 data):
If the Lok Sabha Elections are held today, as per the CVoter Tracker, the NDA is likely to poll 38% votes followed by UPA with 26% votes. With one single big state of Uttar Pradesh hanging in balance, it could single handedly make or break the national numbers.
· If the much hyped MGB (Mahagathbandhan) of SP+BSP actually materializes, then this could translate into national tally of 261 seats for NDA and 119 seats for the UPA at the moment. The SP+BSP tie up alone could snatch 44 seats in Uttar Pradesh; bring the current NDA tally to less than majority mark.
· But if Mayawati walks away from the much talked about MGB, then this would result in another NDA sweep, with BJP winning as many as 70 seats in UP alone taking the probable NDA tally to 300 seats, UPA at 116 and rest all others having a combined tally of 128 seats only. In such a scenario, within the NDA, the BJP is likely to win 270 seats while NDA allies are likely to win 30 seats in total. While in the UPA, the Congress is likely to win 89 seats on its own and 27 seats is the potential tally of UPA allies.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
