News Broadcasting
ABP Asmita becomes No.1 Gujarati News Channel
MUMBAI: ABP News has launched a brand campaign for ‘ABP Asmita’, which has become the No.1 Gujarati News Channel, adding 10 million viewers weekly, a reach that has increased almost 10 times in the last three year. With a meaningful brand tag line of ‘सच का आईना जो खबर बन जाती है’ ABP Asmita has witnessed phenomenal growth in viewership.
ABP Asmita has carved out a niche for itself offering in depth news insights and coverages and has been a clear No 1 in terms of choice of viewers. The brand campaign highlights ABP Asmita’s brand ideologue and highlights the journey it has taken over the years, creating top of mind recall in urban markets. The channel has established itself as a clear leader offering the most authentic, unbiased and researched news content in interesting formats. The brand campaign shows ABP Asmita’s course of becoming the leading regional news channel of Gujarat and all the rigorous efforts that has gone in achieving this accolade, which combines developing creative content and prompt reporting with insightful analysis of news and current affairs.
Mr. Avinash Pandey, COO, ABP News Network said, “ABP takes great pride in providing the best and most researched content to the discernable viewers and this feat of becoming the No 1 Gujarati news channel is a testament of our continued efforts and commitment. ABP Asmita’s resounding success is a conjoined effort of all at ABP, who have been in pursuit of excellence and helped curate the best quality and well researched content that has given us the edge over others. This accomplishment also comes with a responsibility to keep pushing ourselves to continue with this exercise of creating innovative programming and providing our viewers with an understanding of news and perspective that would have an impact on their daily lives.”
The brand campaign for ABP Asmita started promotions on the channel, from 19 November and will be amplified across ABP network’s platforms. The campaign will be further accentuated on Radio, Print and OOH mediums.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
