News Broadcasting
#AajTakSabseTez campaign’s 3rd Film ‘Afwaah’ is creating ripples in the Indian news ecosystem
New Delhi: As part of the on-going #AajTakSabseTez campaign, the nation’s undisputed No.1 news channel AajTak, today launched the third film of the series. The film titled ‘Afwaah’ features AajTak’s star anchor Anjana Om Kashyap and demonstrates the adverse effects of rumour mongeringin news which if unchecked poses a danger to the society at large. What makes the film really interesting is its tongue in cheek style, shot in a salon setting, which also happens to be the epicentre of all random national and political news & opinions.
Conceptualised and directed by the widely acclaimed Writer-Director Pradeep Sarkar, #AajTakSabseTezcampaign is a satirical take on the current news environment in the country and entertainingly highlights the relaxed standards of reporting by some players in the age of fake news. While the first film ‘SachKa Band’ brought to light the exaggerationof events while presenting the news, the second film ‘Achaar Gully’ highlights the importance of credibility over sensationalism and how AajTak does not conform to the growing trend of spicing up news.
Being the most watched and trusted News Channel in India for 20 years, AajTak and its brave journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, AajTak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. AajTak is that listening room, that middle ground for the two sides to continue a meaningful dialogue.
These films while depicting AajTak’s relentless pursuit to always side with the truth, are equally sure to put a smile on your face!
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
