News Broadcasting
A Positive Approach to Progress: News18 India Launches Bharat Ki Baat with Pallavi Joshi
MUMBAI: In line with its commitment to bring clutter-breaking programming, News18 India announced the launch of a new show ‘Bharat ki Baat’. Anchored by renowned actress Pallavi Joshi, the feature show will take the viewers on a captivating journey of India – highlighting our nation’s greatness and achievements through a positive yet differentiated perspective.
Through immersive storytelling in the show, Pallavi will give a glimpse of country’s glorious past, deep dive into the present times and take viewers on a voyage to the future, where one can hope to see only good times by taking the right steps for the welfare of our country. The 26-part show will also feature important personalities who have made a significant difference in the past along with showcasing the fusion of several customs and traditions which reflect the rich culture and heritage of the country.
Breaking away from the clichéd formats, the show, starting 5th January, will showcase a positive Indian landscape, and the immense work done for the country by its people.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
